Home Secretary Calls To 'Keep Crime Down'

A new £1.6 million national crime prevention campaign has been launched today by Home Secretary Jacqui Smith.

The adverts will appear in national and regional newspapers, television and radio over the next eight weeks. They will carry simple messages about how the public can make their homes safer and protect themselves from opportunistic criminals with the strapline "Lets Keep Crime Down".

According to the British Crime Survey 36% of burglaries occur in properties with unlocked doors and windows and this new campaign aims to make people aware of the very simple steps they can take to protect their homes and valuables.

Home Secretary Jacqui Smith said: "Most burglars are opportunistic but there are simple things that the public can do to stop them from breaking into their home such as locking their windows and doors. This campaign is about making sure that people are aware and doing everything they can to protect their homes.

"Previous economic downturns have seen increases in acquisitive crime but I do not accept that this is inevitable. This new national marketing campaign is just one part of a concerted effort to get on the front foot which includes a £20million fund for targeted support as well as an online home security self assessment."

Gillian Guy, Chief Executive of Victim Support, said: "When violent crime so often dominates the headlines it's easy to forget that burglary affects thousands of people every year. As well as affecting many, we at Victim Support know just how traumatic the experience can be for victims.

"We welcome the Government's quick action in response to the recent rise in burglaries and hope this package of interventions helps to tackle the problem quickly and effectively."

The new campaign is part of government action aimed at helping people to increase their personal security and avoid becoming victims of crime during the economic downturn. It uses materials from the successful Let's Keep Crime Down campaign, which won an Institute of Practitioners in Advertising Gold Award in 2008 for demonstrating advertising effectiveness.

Today's launch follows the burglary summit held at the Home Office on 4 February, which saw representatives from the public, private and voluntary sector meet to discuss practical ways they could help.

(JM/BMcC)