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03/11/2008
Young People Urged To Unite In Knife Crime Fight
A new national billboard campaign encouraging young people and communities to stand together against knife crime was launched today by Home Secretary Jacqui Smith.
The new interactive campaign will run in phases throughout the next three months in urban, residential areas across England and Wales, including the ten areas involved in the Tackling Knives Action Programme. Young people will be encouraged to show their support by adding their own anti-knife photo pledges to the Bebo website. Their images will then be included on later versions of the posters in the series which will be unveiled by the Home Secretary next month.
Home Secretary Jacqui Smith said: "I want young people to stand united with us in the fight to tackle knife crime and send a clear message that weapons won't be tolerated on our streets.
"Over 60,000 young people have visited the "It Doesn't Have to Happen" page on Bebo and the site has over 6,000 friends.
"The vast majority of young people are honest and law-abiding and it is crucial that we all spread the message more widely that carrying a knife is not acceptable. We can't do this alone - we need the help of local communities to make a stand."
The new billboards are the latest step in the Government's £3 million national marketing campaign, "It Doesn't Have to Happen", which was launched in May this year.
The campaign, created by young people, for young people, has used radio and viral adverts to reach its target audience and direct them to a dedicated page on the Bebo social networking site where they can come together in the fight against knife crime.
So far 2.2 million young people have seen the adverts on websites and 1.7 million people have heard the radio adverts.
Meanwhile, the police in Northern Ireland have set up a special incident room in the port town of Larne as they probe the death of a father-of-two found stabbed at the weekend.
The victim was found dumped in an alleyway after being attacked on Saturday night.
See: Police Seek Information As Larne Death Probed
(JM)(BMcC)
The new interactive campaign will run in phases throughout the next three months in urban, residential areas across England and Wales, including the ten areas involved in the Tackling Knives Action Programme. Young people will be encouraged to show their support by adding their own anti-knife photo pledges to the Bebo website. Their images will then be included on later versions of the posters in the series which will be unveiled by the Home Secretary next month.
Home Secretary Jacqui Smith said: "I want young people to stand united with us in the fight to tackle knife crime and send a clear message that weapons won't be tolerated on our streets.
"Over 60,000 young people have visited the "It Doesn't Have to Happen" page on Bebo and the site has over 6,000 friends.
"The vast majority of young people are honest and law-abiding and it is crucial that we all spread the message more widely that carrying a knife is not acceptable. We can't do this alone - we need the help of local communities to make a stand."
The new billboards are the latest step in the Government's £3 million national marketing campaign, "It Doesn't Have to Happen", which was launched in May this year.
The campaign, created by young people, for young people, has used radio and viral adverts to reach its target audience and direct them to a dedicated page on the Bebo social networking site where they can come together in the fight against knife crime.
So far 2.2 million young people have seen the adverts on websites and 1.7 million people have heard the radio adverts.
Meanwhile, the police in Northern Ireland have set up a special incident room in the port town of Larne as they probe the death of a father-of-two found stabbed at the weekend.
The victim was found dumped in an alleyway after being attacked on Saturday night.
See: Police Seek Information As Larne Death Probed
(JM)(BMcC)
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29 June 2009
Johnson Outlines More Help To Tackle Knife Crime
More than 150 organisations will receive £2.3 million to tackle knife crime and support victims, Home Secretary Alan Johnson announced today. A total of £2 million from the Community Fund and the Youth Sector Development Fund will help organisations who work with young people to prevent them becoming involved in gun, gang and knife crime.
Johnson Outlines More Help To Tackle Knife Crime
More than 150 organisations will receive £2.3 million to tackle knife crime and support victims, Home Secretary Alan Johnson announced today. A total of £2 million from the Community Fund and the Youth Sector Development Fund will help organisations who work with young people to prevent them becoming involved in gun, gang and knife crime.
04 December 2006
Met launch anti-knife crime advertising campaign
Two new radio adverts aimed at discouraging young people from carrying knives have been launched by the Metropolitan Police. The adverts, which will target young people aged between 11 and 19, follow on from Operation Blunt's 'Knife City' campaign.
Met launch anti-knife crime advertising campaign
Two new radio adverts aimed at discouraging young people from carrying knives have been launched by the Metropolitan Police. The adverts, which will target young people aged between 11 and 19, follow on from Operation Blunt's 'Knife City' campaign.
02 October 2009
Ad Campaign Tackles Knife Crime
A new advertising campaign which highlights the cost of carrying a knife has been launched by Home Office Minister David Hanson. The Policing and Crime Minister also announced the creation of a taskforce of young anti-knife crime crime campaigners.
Ad Campaign Tackles Knife Crime
A new advertising campaign which highlights the cost of carrying a knife has been launched by Home Office Minister David Hanson. The Policing and Crime Minister also announced the creation of a taskforce of young anti-knife crime crime campaigners.
26 October 2015
Knife Crime Initiative Launched
The Metropolitan Police Service has launched a week of activity to tackle knife crime in the Capital, following a successful campaign in the summer.
Knife Crime Initiative Launched
The Metropolitan Police Service has launched a week of activity to tackle knife crime in the Capital, following a successful campaign in the summer.
29 June 2010
Tragic Eastender Backs Knife Scheme
Fact and fiction are merging today as a former 'TV soap' character uses her own all-too real tragedy to help tackle the scourge of knife crime in the UK. Brooke Kinsella is to head up a fact-finding mission into the work of schemes designed to stop young people carrying and using knives, Home Secretary Theresa May announced today.
Tragic Eastender Backs Knife Scheme
Fact and fiction are merging today as a former 'TV soap' character uses her own all-too real tragedy to help tackle the scourge of knife crime in the UK. Brooke Kinsella is to head up a fact-finding mission into the work of schemes designed to stop young people carrying and using knives, Home Secretary Theresa May announced today.
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Northern Ireland WeatherToday:A sunny but frosty start for many. However cloud increases by midday with a few showers reaching the north coast, these mostly light but spreading inland this afternoon. Chilly. Maximum temperature 8 °C.Tonight:A rather cloudy evening with scattered showers. Becoming drier through the night with some good clear spells developing and a patchy frost away from coasts. Minimum temperature 0 °C.
