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21/11/2007
PM Grills Supermarkets On Kids' Booze
The Prime Minister is expected to warn the supermarket industry that it must help curb youth binge drinking or face 'action' from the Government.
Gordon Brown is holding a summit on binge-drinking with supermarket bosses.
Mr Brown is highlighting the dangers of selling and marketing alcohol to young people as a result of his Ministers coming under growing pressure to tackle the issues of underage and binge drinking.
There are many claims that supermarket promotions mean it can be cheaper to buy alcohol than water.
Also fueling the debate is last week's research for Ofsted that suggested a fifth of 10 to 15-year-olds regularly get drunk.
The Government is therefore ready to consider restrictions on advertising alcohol and has also signalled that it wants tougher moves to combat underage purchases.
Among those attending today's breakfast talks is Tesco Chief Executive Sir Terry Leahy - who is responsible for the UK's largest supermarket group.
Number 10 said representatives from local councils, the medical profession and academia would also be participating.
Mr Brown disclosed during Prime Minister's Questions last week that he was planning to meet retailers to discuss "practices in relation to the selling and marketing of drink, particularly the dangers that befall teenagers as a result of that".
He also hinted at Government action by urging alcohol firms "to look at what they are doing in relation to advertising".
(BMcC)
Gordon Brown is holding a summit on binge-drinking with supermarket bosses.
Mr Brown is highlighting the dangers of selling and marketing alcohol to young people as a result of his Ministers coming under growing pressure to tackle the issues of underage and binge drinking.
There are many claims that supermarket promotions mean it can be cheaper to buy alcohol than water.
Also fueling the debate is last week's research for Ofsted that suggested a fifth of 10 to 15-year-olds regularly get drunk.
The Government is therefore ready to consider restrictions on advertising alcohol and has also signalled that it wants tougher moves to combat underage purchases.
Among those attending today's breakfast talks is Tesco Chief Executive Sir Terry Leahy - who is responsible for the UK's largest supermarket group.
Number 10 said representatives from local councils, the medical profession and academia would also be participating.
Mr Brown disclosed during Prime Minister's Questions last week that he was planning to meet retailers to discuss "practices in relation to the selling and marketing of drink, particularly the dangers that befall teenagers as a result of that".
He also hinted at Government action by urging alcohol firms "to look at what they are doing in relation to advertising".
(BMcC)
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