Menu
28/03/2007
Chewing gum ads caused 'deep offence'
Television commercials for Trident chewing gum have been banned after the industry watchdog deemed them to be offensive to Britain's African Caribbean population.
More than 500 complaints were received by the Advertising Standards Authority about the 'Mastication for the nation' ads, which showed a black man and two white people talking in heavy Caribbean accents.
The ASA said that the commercials had breached advertising rules on offence and harmful stereotypes and caused "deep offence" to a significant minority.
Cadbury's, which makes the chewing gum, said it was disappointed by the decision.
The company said that the ads were intended to be a celebration of dub poets and were meant to portray a humorous gum 'revolution'.
However, Cadbury's also said that it had undertaken consumer research before making the ads and consulted members of the British African Caribbean community, with one in five finding the adverts offensive.
A spokesperson for Cadbury's said: "We would never seek to cause offence to anyone and regret if any member of the public felt this was the case."
(KMcA/JM)
More than 500 complaints were received by the Advertising Standards Authority about the 'Mastication for the nation' ads, which showed a black man and two white people talking in heavy Caribbean accents.
The ASA said that the commercials had breached advertising rules on offence and harmful stereotypes and caused "deep offence" to a significant minority.
Cadbury's, which makes the chewing gum, said it was disappointed by the decision.
The company said that the ads were intended to be a celebration of dub poets and were meant to portray a humorous gum 'revolution'.
However, Cadbury's also said that it had undertaken consumer research before making the ads and consulted members of the British African Caribbean community, with one in five finding the adverts offensive.
A spokesperson for Cadbury's said: "We would never seek to cause offence to anyone and regret if any member of the public felt this was the case."
(KMcA/JM)
Related UK National News Stories
Click here for the latest headlines.
02 March 2006
Campaign to reduce gum litter
Fifteen local authorities across England are to receive funding to help them tackle gum litter. Local authorities in Bristol City, Chesterfield, Colchester, Hertsmere, Horsham, Kensington, Lancaster City, Leeds, Lewisham, Medway, Plymouth, Solihull, Stoke on Trent, Trafford and Wigan will receive the funding.
Campaign to reduce gum litter
Fifteen local authorities across England are to receive funding to help them tackle gum litter. Local authorities in Bristol City, Chesterfield, Colchester, Hertsmere, Horsham, Kensington, Lancaster City, Leeds, Lewisham, Medway, Plymouth, Solihull, Stoke on Trent, Trafford and Wigan will receive the funding.
23 May 2005
Government stick to gum litter fine plans
The government has announced plans to tackle the problem of chewing gum littering, by proposing fines of up to £75 for those who drop their used gum in the street. The scheme, which is backed by the government-sponsored Chewing Gum Action Group, is being piloted in three areas in Preston, followed by Manchester and Maidstone next month.
Government stick to gum litter fine plans
The government has announced plans to tackle the problem of chewing gum littering, by proposing fines of up to £75 for those who drop their used gum in the street. The scheme, which is backed by the government-sponsored Chewing Gum Action Group, is being piloted in three areas in Preston, followed by Manchester and Maidstone next month.
12 November 2003
NHS to offer free nicotine gum to smokers
Products such as nicotine patches and gum will be given to the NHS for free under a new deal to help at least 10,000 more smokers quit. Agreements between the government and the major suppliers of smoking cessation products will give all Primary Care Trusts additional support from these suppliers, including free nicotine patches.
NHS to offer free nicotine gum to smokers
Products such as nicotine patches and gum will be given to the NHS for free under a new deal to help at least 10,000 more smokers quit. Agreements between the government and the major suppliers of smoking cessation products will give all Primary Care Trusts additional support from these suppliers, including free nicotine patches.
22 June 2007
'White boys' most persistent low educational achievers
Most of the persistent low achievers in England's schools are white boys from poor backgrounds, a study by the Joseph Rowntree Foundation has revealed. The two-and-a-half year study, conducted by London School of Economics academics, found that nearly half of all low achievers leaving school are white British males.
'White boys' most persistent low educational achievers
Most of the persistent low achievers in England's schools are white boys from poor backgrounds, a study by the Joseph Rowntree Foundation has revealed. The two-and-a-half year study, conducted by London School of Economics academics, found that nearly half of all low achievers leaving school are white British males.
25 May 2010
Brits 'Too Busy' For Brushing Teeth
One in three adults in the UK do not brush their teeth for a full two minutes per day, a survey has found. The survey conducted for National Smile Month by the British Dental Health Foundation found that 34% adults were being distracted whilst brushing their teeth, with a few key factors.
Brits 'Too Busy' For Brushing Teeth
One in three adults in the UK do not brush their teeth for a full two minutes per day, a survey has found. The survey conducted for National Smile Month by the British Dental Health Foundation found that 34% adults were being distracted whilst brushing their teeth, with a few key factors.
-
Northern Ireland WeatherThis Evening and Tonight:It will be cloudy with a spell of heavy rain pushing south through late evening and the early hours, soon followed by some clear spells. Minimum temperature 6 °C.
