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23/03/2007
PlayStation 3 on sale in Europe
The PlayStation 3 (PS3) has been launched in Europe, as Sony aims to retake the gaming market from Microsoft and Nintendo.
While the PlayStation remains strong it has lost ground in recent years to Microsoft's XBox360 and Nintendo's Wii.
The London launch saw Sony provide a free 46" HDTV and the taxi fare to get the boxes home to those who bought the first 100 PS3 systems.
Sony is looking to retake market share with its PS3 gaming system that boasts a Blu-Ray DVD and online connection capability for £425.
Though as the launch promotion highlighted, only those with an HDTV will see the full benefits of the state-of-the-art system.
Figures form the US indicate that the rival Nintendo Wii is outselling the PS3 and the Xbox 360.
The PS3's European launch, which was to have take place before Christmas, has been delayed by four months, but the strength of the Sony's PlayStation brand is expected to see sales for the PS3 pick up quickly.
Several must-have games are expected to be released for the system later this year.
(SP/JM)
While the PlayStation remains strong it has lost ground in recent years to Microsoft's XBox360 and Nintendo's Wii.
The London launch saw Sony provide a free 46" HDTV and the taxi fare to get the boxes home to those who bought the first 100 PS3 systems.
Sony is looking to retake market share with its PS3 gaming system that boasts a Blu-Ray DVD and online connection capability for £425.
Though as the launch promotion highlighted, only those with an HDTV will see the full benefits of the state-of-the-art system.
Figures form the US indicate that the rival Nintendo Wii is outselling the PS3 and the Xbox 360.
The PS3's European launch, which was to have take place before Christmas, has been delayed by four months, but the strength of the Sony's PlayStation brand is expected to see sales for the PS3 pick up quickly.
Several must-have games are expected to be released for the system later this year.
(SP/JM)
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