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25/11/2005
Supermarkets criticised for ‘unhealthy offers’
Top supermarkets have been criticised for promoting more unhealthy food than fruit and vegetables by a new survey.
The National Consumer Council (NCC) survey of 2,346 offers at nine of the UK’s leading supermarket chains, found that none met their target of offering 33% of promotions on fruit and vegetables.
The annual survey found that every retailer, except for Marks and Spencer, offered doubled the number of price deals on foods that were high in fat and sugar, than fresh produce. The survey revealed that 27% of deals at Marks & Spencer related to fresh fruit and vegetables, compared with just 7% at Somerfield and 9% at Morrisons.
The Co-op came top in the NCC health responsibility index, followed by Marks & Spencer, Waitrose, Sainsbury’s and Asda. However, Tesco, Britain’s biggest supermarket chain only came sixth in the rating. The NCC said that the chain had shown only a “modest improvement” on its performance. Ed Mayo, chief executive of the NCC, said: “We’re disappointed that the biggest supermarket – Tesco – is a laggard on health.”
However, Iceland and Somerfield were rated lower in the index, while Morrisons were rated last. The NCC said that the chain had made a “slight improvement” on salt and nutrition labelling, but said that its standard products were the saltiest across all ranges.
However, Morrisons have criticised the NCC’s report as “inaccurate”, saying that it did not present a true reflection of the firm’s approach to ‘health responsibility’ and failed to recognise the progress it had made.
(KMcA/SP)
The National Consumer Council (NCC) survey of 2,346 offers at nine of the UK’s leading supermarket chains, found that none met their target of offering 33% of promotions on fruit and vegetables.
The annual survey found that every retailer, except for Marks and Spencer, offered doubled the number of price deals on foods that were high in fat and sugar, than fresh produce. The survey revealed that 27% of deals at Marks & Spencer related to fresh fruit and vegetables, compared with just 7% at Somerfield and 9% at Morrisons.
The Co-op came top in the NCC health responsibility index, followed by Marks & Spencer, Waitrose, Sainsbury’s and Asda. However, Tesco, Britain’s biggest supermarket chain only came sixth in the rating. The NCC said that the chain had shown only a “modest improvement” on its performance. Ed Mayo, chief executive of the NCC, said: “We’re disappointed that the biggest supermarket – Tesco – is a laggard on health.”
However, Iceland and Somerfield were rated lower in the index, while Morrisons were rated last. The NCC said that the chain had made a “slight improvement” on salt and nutrition labelling, but said that its standard products were the saltiest across all ranges.
However, Morrisons have criticised the NCC’s report as “inaccurate”, saying that it did not present a true reflection of the firm’s approach to ‘health responsibility’ and failed to recognise the progress it had made.
(KMcA/SP)
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