09/09/2005

Government launches house fires campaign

An advertising campaign to highlight the emotional and financial devastation caused by house fires has been launched by the Office of the Deputy Prime Minister.

The advertisements, which are running on TV, radio and online, have the theme ‘A fire doesn’t have to kill you to take your life’.

The campaign is designed to urge people to take action to prevent a house fire and the subsequent loss of their family, loved ones or possessions.

The campaign has been launched as figures show that over 50,000 accidental house fires occur every year, accounting for more than 350 deaths and 11,000 injuries.

A survey commissioned by Fire Kills also found that the possession most people in England would hate to lose in a fire was their photo collection. Forty-one per cent of those surveyed said that their collection of photographs was the item they would least like to lose in a house fire, while 15% said family heirlooms and seven per cent said jewellery.

The campaign is supported by a ‘Fire Prevention Handbook’, which focuses on three main areas of domestic fire safety – prevention, detection and escape – as well as how to keep children safe from fire and where to find further advice.

Sir Graham Meldrum, HM Chief Inspector of Fire Services, said that even simple measures could help save lives. He said: “It is a regrettable fact that most fires are preventable. Householders can take simple steps to stop fires happening in the first place. The handbook is designed to be user-friendly and guide people through a series of checks to prevent them suffering the life-changing effects of a fire.”

Copies of the handbook can be requested by contacting the order line on: 08456 087 087. It can also be viewed online at www.firekills.gov.uk

(KMcA/MB)

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