09/02/2005

OFT scheme to crack down on scams

The Office of Fair Trading (OFT) has launched a scheme to help customers spot scams and avoid being 'taken in' by fraudsters.

A month-long campaign has been launched to help educate consumers about mass-marketed scams received via e-mail, post or telephone calls.

The OFT said a number of scams have been used to deceive consumers, such as fake lotteries, prize draws and pyramid or investment schemes. However, the campaign aims to make people aware of the number of common elements these schemes share, including tempting offers of easy money-making opportunities; requests for bank details or money upfront before claiming a 'prize'; using premium rate phone numbers; and trying to make consumers purchase something before collecting a 'prize'.

The OFT also warned against unsolicited e-mails, phone calls or letters offering prizes or 'get rich quick' schemes, because lists of names and addresses can be easily bought and sold.

The campaign, which the OFT is running in partnership with the Department of Trade and Industry, will distribute half a million leaflets, containing advice on identifying scams, through libraries, community groups and police stations. It follows the release of a report detailing the top ten scams targeted at UK consumers by the OFT last week.

Penny Boys, OFT executive Director, said: "Our campaign aims to equip consumers with the skills and knowledge to recognise scams, whatever their form and so prevent themselves and others from falling victim to persuasive and manipulative approaches."

Gerry, Sutcliffe, DTI Consumer Minister, said: "Too many people are ripped off by scams, losing money and unintentionally lining the pockets of these crooks. I am delighted to support the OFT's campaign to highlight the problem of scams and how consumers can avoid becoming victims."

(KmcA)








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