13/01/2005

Sainsbury's reveal slow in food sales decline

Troubled supermarket chain, Sainsbury's is on the road to recovery, the chief executive has said, following the publication of its Christmas trading figures.

The company's third quarter trading statement revealed that like-for-like sales, excluding petrol, fell by 1.2% compared to a year ago, but the decline slowed to 0.4% during December. Sainsbury's claim that this was due to increased levels of availability and customer service, including the recruitment of 3,000 extra staff, during this period.

Commenting on the sales, Chief Executive, Justin King, said: "Supermarket like-for-like sales growth for this quarter was in line with quarter two and was supported by strong petrol sales. After a difficult November, there was an improving trend over the Christmas and New Year period last year. This sales performance was in line with our plans and was a good first step in delivering our sales-led recovery."

Mr King said that he was "particularly pleased" with the improvement in the company's levels of availability and customer service over the festive period, adding: "Our customers are starting to see the benefit".

The Chief Executive said that this investment in the "customer offer" would continue in 2005. He said: "We are continuing to provide great quality products at fair prices and have improved our competitive pricing position." Sainsbury's have lowered the prices of 6,000 products in their stores over the past few months, in order to compete with rivals Tesco and Asda.

Mr King warned that trading in the fourth quarter would be "challenging". However, he said that the company would "continue to invest in the customer offer" and added that Sainsbury's have made vast improvements to their competitive pricing position: "Since this time last year, we have lowered the prices of 6,000 products and our overriding objective is to deliver a competitive offer for our customers."

The statement also revealed that Sainsbury's Bank has under-performed in the last quarter, delivering a net income growth of around 20%, which was below expectations.

Sainsbury's fourth quarter pre-close trading statement will be made on March 24, 2005.

(KMcA/SP)

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