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06/12/2004
Christmas road safety drink drive campaign unveiled
The new Christmas road safety drink drive campaign was launched today by Transport Secretary Alistair Darling.
The campaign warns drivers that it takes less than you might think for your driving to be impaired by alcohol, and highlights the potential dangers to both motorists and other people.
To support this years campaign, the Department has developed partnerships with a wide range of organisations who will be reinforcing and extending the Department's drink driving message. Initiatives include the display of anti-drink drive messages on milk cartons, non-alcoholic cocktail messages in pubs and displays in selected off licences, bars and pubs chains.
Alistair Darling said: "As we enter the festive period it is essential that motorists remember that if they are going to drink, they should either leave their car at home or get someone else to drive. You can't calculate your own drink/drive limit and the only safe way is not to drink and drive"
The campaign, which also includes leaflets and posters, reinforces the message that it's impossible to calculate alcohol limits and warns drivers that it takes less than you might think for your driving to be impaired by alcohol and graphically depicts the consequences of having a small amount of alcohol.
Figures for 2003 revealed that 560 people were killed in drink drive related crashes while 2,600 were seriously injured and 19,000 were slightly injured.
(MB)
The campaign warns drivers that it takes less than you might think for your driving to be impaired by alcohol, and highlights the potential dangers to both motorists and other people.
To support this years campaign, the Department has developed partnerships with a wide range of organisations who will be reinforcing and extending the Department's drink driving message. Initiatives include the display of anti-drink drive messages on milk cartons, non-alcoholic cocktail messages in pubs and displays in selected off licences, bars and pubs chains.
Alistair Darling said: "As we enter the festive period it is essential that motorists remember that if they are going to drink, they should either leave their car at home or get someone else to drive. You can't calculate your own drink/drive limit and the only safe way is not to drink and drive"
The campaign, which also includes leaflets and posters, reinforces the message that it's impossible to calculate alcohol limits and warns drivers that it takes less than you might think for your driving to be impaired by alcohol and graphically depicts the consequences of having a small amount of alcohol.
Figures for 2003 revealed that 560 people were killed in drink drive related crashes while 2,600 were seriously injured and 19,000 were slightly injured.
(MB)
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30 June 2004
New anti-drink drive campaign to be launched
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New anti-drink drive campaign to be launched
The deadly consequences of drivers consuming even a small amount of alcohol are to be depicted in a new advertising campaign. The £1.4 million TV, radio and cinema campaign will develop the message that it is impossible to precisely calculate alcohol limits; simply stated, don't drink at all if you want to drive.
01 December 2006
Government launches Christmas drink-drive crackdown
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Government launches Christmas drink-drive crackdown
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'Virtual Court' To Help Sentence Drink Drivers
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'Virtual Court' To Help Sentence Drink Drivers
Drink Drivers caught in the act over Christmas could loose their licences within 90 minutes of being charged with the help of a "virtual court". The idea of a "virtual court" is that video links between stations and courts will be used to help hand out swifter punishment to motorists found under the influence.
20 July 2007
Drink-drive campaign targets young male motorists
Young men are being targeted by a new £3 million anti-drink drive campaign, which has been launched by Transport Secretary Ruth Kelly. The new campaign is called 'Moments of Doubt' and focuses on the social consequences of being caught drink driving, rather than previous shocking images of crashes.
Drink-drive campaign targets young male motorists
Young men are being targeted by a new £3 million anti-drink drive campaign, which has been launched by Transport Secretary Ruth Kelly. The new campaign is called 'Moments of Doubt' and focuses on the social consequences of being caught drink driving, rather than previous shocking images of crashes.
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Northern Ireland WeatherThis Evening and Tonight:Showers, scattered in the evening, will clear by midnight leaving the night dry with clear spells. Perhaps a touch of ground frost. Cloud will spread east towards morning. Minimum temperature 2 °C.
