01/11/2004

Met launches hard-hitting anti-drugs campaign

A new anti-drugs advertising campaign, which features the photographs of real Class A drug users to show how drugs destroys a user's physical appearance, has been launched by the Metropolitan Police today.

The 'Don't let drug dealers change the face of your neighbourhood' campaign aims to make the link between the devastating effect of drugs on individuals and the deterioration of whole communities.

Featured on street billboards, press advertisements, radio, beermats, and nightclub flyers, the adverts will target 16 drug hot-spot boroughs around London for a duration of three weeks.

Assistant Commissioner Tarique Ghaffur, Head of the Met’s Specialist Crime Directorate (SCD), said: “The use of illegal drugs across London devastates communities and the Met is not prepared to tolerate this. The massive success of the Crackdown on Drugs raids demonstrates that we can and will stop these criminals from destroying neighbourhoods. We will continue to ensure that drug dealers in London are left in no doubt that the Met knows who they are, and will remove them from the streets”.

Over the last two weeks the Met has targeted drugs dealers with a series of raids designed to disrupt those profiting from drugs around the capital. As a result of the raids, 146 arrests have been made, 5 kg of Class A drugs seized and more than £30,000 cash has been taken away from drug dealers.

Londoners are asked to call Crimestoppers with any information to help stop the dealers.

(gmcg)

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