Free flu jab campaign launched today

The elderly, asthmatic and diabetes sufferers, have been urged to get the free flu jab before winter arrives – so protecting themselves against an illness which kills up to 4,000 people a year.

Backed by Manchester United footballer, and asthma sufferer, Paul Scholes, the health department's flu immunisation campaign was launched today.

The high-profile campaign uses TV, radio and press advertising, as well as information in GP surgeries, hospitals and pharmacies, to encourage those at particular risk from flu to claim their free jab.

People with chronic heart conditions, chronic respiratory conditions, chronic kidney disease, lowered immunity due to HIV, steroid medication or cancer treatment, or live in a long-stay residential home are also eligible for the free jab.

For high-risk groups, flu can lead to more serious illnesses, including bronchitis or pneumonia, and could result in hospitalisation or even death. It only takes a minute to get the flu jab, but this will protect patients for 12 months. And as the flu jab contains no live virus, it cannot give the flu to anyone who receives the jab, the health department said.

Chief Medical Officer Sir Liam Donaldson said: "The flu is not a severe cold: it can be a serious illness, and three to four thousand deaths are linked to flu every year.

"If you suffer from a chronic illness like asthma or diabetes, or are 65 years or older, you are particularly at risk from flu. This means that if you do catch flu, it is more likely to lead on to a more serious illness. The flu jab is the most effective protection from the flu. That's why our message for this year's campaign is 'If you knew about flu, you'd get the jab.'"

Last year, over 70% of people aged 65 or over had their flu jab. This year, the Department of Health will be measuring uptake of the flu jab by anyone who is at risk from flu, not only those aged 65 and over.

To find out more talk to your GP or pharmacist or call NHS Direct on 0845 46 47.

Also today, the health department launched a campaign to help older people 'Keep Warm Keep Well' over the winter. The campaign aims to reduce the number of cold-related illnesses and deaths this winter.

Older people, their carers, health and social care professionals and other vulnerable people can call a special Winter Warmth Advice Line (Freephone 0800 085 7000) for practical help on keeping warm and staying healthy.

(gmcg/mb)