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08/10/2003
Think! road safety campaign links up with Football League
The Think! Road Safety Campaign has signed a new six-figure sponsorship deal with 60 clubs from the 1st, 2nd and 3rd Divisions of The Football League.
Road safety messages will reach a wide audience via perimeter advertising boards at over 40 live TV games from Division 1, and at least five live TV games from Divisions 2 and 3. Games are televised live by Sky, with highlights on Sky and ITV. Local Road Safety Officers will be able to go to schools and help spread child road safety messages with the help of players from local Football League clubs. The sponsorship is for two seasons - this season (2003/2004) and next (2004/2005).
Road Safety Minister David Jamieson said: "We're delighted to enter into this partnership with the Department for Transport and its 'Think! Road Safety' campaign. The Football League and its member clubs have an important role to play in their local communities and we take great pride in being able to promote a socially important message of this kind."
Match day sponsorship with each participating club will include a pre-match or half time presentation, Man of the Match award, programme advertisement, big screen advertising, scoreboard messages and tannoy advertising.
During the two-year period of the sponsorship, The Football League website will feature content relating to the Think! campaign.
(gmcg)
Road safety messages will reach a wide audience via perimeter advertising boards at over 40 live TV games from Division 1, and at least five live TV games from Divisions 2 and 3. Games are televised live by Sky, with highlights on Sky and ITV. Local Road Safety Officers will be able to go to schools and help spread child road safety messages with the help of players from local Football League clubs. The sponsorship is for two seasons - this season (2003/2004) and next (2004/2005).
Road Safety Minister David Jamieson said: "We're delighted to enter into this partnership with the Department for Transport and its 'Think! Road Safety' campaign. The Football League and its member clubs have an important role to play in their local communities and we take great pride in being able to promote a socially important message of this kind."
Match day sponsorship with each participating club will include a pre-match or half time presentation, Man of the Match award, programme advertisement, big screen advertising, scoreboard messages and tannoy advertising.
During the two-year period of the sponsorship, The Football League website will feature content relating to the Think! campaign.
(gmcg)
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