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27/08/2003
10% of people give to charity to 'avoid looking mean'
Around 1-in-10 people in Britain have confessed to giving to charity just to avoid looking mean in front of other people, according to a new survey for the British Heart Foundation (BHF).
The BHF carried out the research into people’s charitable habits to coincide with today's launch of its new affinity credit.
Other findings from the survey include: one of the main reasons why people don’t support charities is because they feel they don’t have the time; 8% of Londoners admit giving to charity clears their conscience; just under a third (32%) support charities by volunteering; and nearly one in four (24%) are moved to put their hands in their pockets after watching special TV appeals.
The heart charity hopes to convince people that one of the easiest ways to donate money is by taking out the new BHF credit card.
A spokesperson said that the move need not cost the cardholder any extra money and additional contributions are automatically made every time money is spent on the card. Currently, only 6% of charity supporters donate in this way.
Douglas Rouse, Head of Corporate Fundraising at the BHF, said: “The vast majority of people surveyed (80%) admitted that they felt good when they gave money to charity – the problem is, many people feel they don’t have the time. The new BHF credit card is the perfect answer.
"For every new card holder the BHF recruits, MBNA will make a contribution to the charity when the card is first used. Thereafter every time money is spent on the card, the BHF receives further contributions. All at no extra cost to the customer.”
The British Heart Foundation hopes to raise £1 million over the next three years from the scheme – all of which will help fight heart disease, the UK’s single biggest killer.
Top psychologist, Professor Cary Cooper, added: “The survey shows how today's increasingly-hectic lifestyle can affect the frequency and methods in which people decide to give to charity. In addition, the fact that more than 1-in-10 people give to charity to avoid looking mean in front of other people could be symptomatic of modern society, which is increasingly competitive and engenders feelings of insecurity in those who feel they have to keep up with the Jones's.”
(gmcg)
The BHF carried out the research into people’s charitable habits to coincide with today's launch of its new affinity credit.
Other findings from the survey include: one of the main reasons why people don’t support charities is because they feel they don’t have the time; 8% of Londoners admit giving to charity clears their conscience; just under a third (32%) support charities by volunteering; and nearly one in four (24%) are moved to put their hands in their pockets after watching special TV appeals.
The heart charity hopes to convince people that one of the easiest ways to donate money is by taking out the new BHF credit card.
A spokesperson said that the move need not cost the cardholder any extra money and additional contributions are automatically made every time money is spent on the card. Currently, only 6% of charity supporters donate in this way.
Douglas Rouse, Head of Corporate Fundraising at the BHF, said: “The vast majority of people surveyed (80%) admitted that they felt good when they gave money to charity – the problem is, many people feel they don’t have the time. The new BHF credit card is the perfect answer.
"For every new card holder the BHF recruits, MBNA will make a contribution to the charity when the card is first used. Thereafter every time money is spent on the card, the BHF receives further contributions. All at no extra cost to the customer.”
The British Heart Foundation hopes to raise £1 million over the next three years from the scheme – all of which will help fight heart disease, the UK’s single biggest killer.
Top psychologist, Professor Cary Cooper, added: “The survey shows how today's increasingly-hectic lifestyle can affect the frequency and methods in which people decide to give to charity. In addition, the fact that more than 1-in-10 people give to charity to avoid looking mean in front of other people could be symptomatic of modern society, which is increasingly competitive and engenders feelings of insecurity in those who feel they have to keep up with the Jones's.”
(gmcg)
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More than 2,000 people have put in offers on homes under the Help to Buy scheme, totalling £365 million of new mortgage lending. The applications are backed by a 'decision in principle' by RBS and Lloyds, the first two participating banks, for 95 per cent mortgages. Ten of the 2,384 applications have already completed.
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Widespread Use Of Aspirin Slammed
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