Highest Number Of Coastal Deaths Recorded In Four Years

167 people lost their lives at the coast last year, the highest number in four years, according to the Royal National Lifeboat Institution (RNLI).

The charity is launching a drowning awareness campaign today, Respect the Water, warning people to stay safe this summer.

An average of 160 people die at the coast each year and the RNLI is aiming to halve the number of accidental coastal deaths by 2024.

In total, 640 people have died around the UK coast over the past four years. The fatality figures show a clear gender divide, with adult men accounting for over two-thirds (68%) of these deaths.

Ross Macleod, the RNLI's Coastal Safety Manager, said: "With more people losing their lives at the coast each year than are killed in cycling accidents, we're trying to make people, particularly men, realise that they are at risk from drowning if they don't follow some basic but important safety advice.

"We want people to go to the coast and enjoy it – we're lucky to have an exceptional coastline around the UK – but we want them to understand there are risks, and that they should not underestimate the power of the sea.

"Our key advice is to choose a lifeguarded beach and swim between the red and yellow flags, where you'll have professional lifeguards looking out for you. If you want a few drinks in the sun on the beach, remember that alcohol and water don't mix, so drink after swimming, not before.

"Remember that, despite warm air temperatures, the UK sea temperature is cold enough year-round to trigger cold water shock, so acclimatise gradually in shallow water. Don't over-estimate your ability – the sea is a very different environment to a pool and even the strongest swimmers can tire quickly.

"If you get caught in a rip current, don't panic or try to swim against it; swim parallel to the shore until you're free. To avoid falls, stay away from cliff edges, stick to pathways and read safety signs."

(CD/JP)