06/03/2014

Paddy Power To Pull An Ad Betting Pistorius Trial

The Advertising Standards Authority (ASA) has demanded Paddy Power bookmakers to pull a bet about the Oscar Pistorius trial.

The ASA demanded the "withdraw of the ad with immediate effect" after it received an "unprecedented number if complaints".

A spokesman said: "We consider the ad may be seriously prejudicial to the general public on the ground of the likely further serious and widespread offense it may cause. The good reputation of the advertising industry may be further damaged by continued publication of this ad."

The advertisement promised "money back" on bets if the athlete is found not guilty of murdering his girlfriend and it had drawn more than 5,200 complaints by Tuesday afternoon.

(CVS/CD)


Related UK National News Stories
Click here for the latest headlines.

08 October 2014
ASA Ban Wonga Advert
A television advert by payday loan company Wonga has been banned by the Advertising Standards Authority (ASA). It is understood that the Citizens Advice Bureau lodged a complaint over the ad, claiming that it breached regulations by not revealing the loan's interest rate.
30 January 2013
ASA Clear Asda Over 'Sexist' Christmas Ad
Asda’s festive TV campaign has been cleared by the advertising watchdog, despite it receiving more than 600 complaints. The Advertising Standards Authority received 620 complaints about the TV ad, which showed a harassed mother swamped with festive preparations: shopping, cooking, cleaning, writing cards, wrapping presents and making beds.
16 May 2012
ASA Ban Paddy Power Transgender TV Ad
The Advertising Standards Authority (ASA) has upheld complaints over an advert for bookmaker Paddy Power featuring transgender people. The ad broadcast during February ahead of Ladies' Day at the Cheltenham Festival invited viewers to spot the "stallions" from the "mares".
28 November 2013
Six Arrested In Match-Fixing Investigation
Officers from the National Crime Agency have arrested six men in connection with alleged football match fixing. It is understood that three footballers are among those detained, but they are not connected with any professional clubs.
27 February 2008
Complaints Spread Over Nutella Ad
The Advertising Standards Authority has reprimanded a Nutella commercial for exaggerating the nutritional benefits of the chocolate spread. The advert, which features mothers giving children Nutella on toast for breakfast prompted 53 complaints to the ASA.