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28/05/2003
National Lottery ticket sales fall continues
Figures released today from National Lottery operator Camelot have revealed that there has been a massive fall in the sales of the main Lotto game.
Ticket sales plunged 12% for the draw, but Camelot has pledged to return the lottery to growth with "innovative new draws".
Camelot, playing down the slump, said: “Sales for the last quarter of 2002/3 give the clearest indication yet of the benefits of diversification, with non-Lotto games representing an ever growing proportion of total sales.”
The Uk lottery operator unveiled a strategy that includes the launch of a daily game later in 2003, followed by a pan-European lottery game early in 2004 and the launch of lottery-style games on the internet, interactive television, and mobile phones.
Camelot will also launch the first ever ‘Good Cause’ themed lottery games to raise £750 million as part of a £1.5 billion funding package for the British Olympic bid.
The National Lottery operator has already outlined its concepts for Olympic-themed lottery games, including a 'pocket change' game, an Olympic Mega Draw (similar to the Spanish El Gordo - 'The Big One') a weekly draw-based game and Olympic-themed scratchcards. Subject to legislative changes and regulatory approval, Camelot would be ready to launch the first Olympic-themed lottery games as early as next year.
Launched in 1994, sales of the main ticket draw for the Lottery pulled in £48 million a week. This figure climbed to peak at £100 million a week in 1997 to 1998, but has since dropped to £88 million a week.
(SP)
Ticket sales plunged 12% for the draw, but Camelot has pledged to return the lottery to growth with "innovative new draws".
Camelot, playing down the slump, said: “Sales for the last quarter of 2002/3 give the clearest indication yet of the benefits of diversification, with non-Lotto games representing an ever growing proportion of total sales.”
The Uk lottery operator unveiled a strategy that includes the launch of a daily game later in 2003, followed by a pan-European lottery game early in 2004 and the launch of lottery-style games on the internet, interactive television, and mobile phones.
Camelot will also launch the first ever ‘Good Cause’ themed lottery games to raise £750 million as part of a £1.5 billion funding package for the British Olympic bid.
The National Lottery operator has already outlined its concepts for Olympic-themed lottery games, including a 'pocket change' game, an Olympic Mega Draw (similar to the Spanish El Gordo - 'The Big One') a weekly draw-based game and Olympic-themed scratchcards. Subject to legislative changes and regulatory approval, Camelot would be ready to launch the first Olympic-themed lottery games as early as next year.
Launched in 1994, sales of the main ticket draw for the Lottery pulled in £48 million a week. This figure climbed to peak at £100 million a week in 1997 to 1998, but has since dropped to £88 million a week.
(SP)
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National Lottery operator Camelot has announced a rise in lottery ticket sales. Ticket sales for the National Lottery rose by more than £150 million to £4,776.1 million, over three times the £40 million increase of the previous year. The new figures mean that a total of £1.
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National Lottery operator Camelot has announced a rise in lottery ticket sales. Ticket sales for the National Lottery rose by more than £150 million to £4,776.1 million, over three times the £40 million increase of the previous year. The new figures mean that a total of £1.
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Northern Ireland WeatherToday:It will be cloudy again throughout the day. Mainly dry in the morning, but patchy drizzle in places, becoming more widespread and persistent in the afternoon. Freshening southwesterly winds. Maximum temperature 12 °C.Tonight:Cloudy with a spell of heavy rain pushing south through late evening and the early hours, followed by some clear spells. Minimum temperature 6 °C.
