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12/06/2013
Charity Calls For Ban On Alcohol Advertising
Alcohol companies should be banned from advertising at sporting and music events, the charity Alcohol Concern has said.
The ban would limit the exposure of young people to such advertising, as the charity claims that young people more readily recognise alcohol brands over ice cream and cake products.
A report from the charity goes on to call for a ban of alcohol advertising in film trailers and new rules on what their adverts can say.
The report is understood to be based on research conducted by the Youth Alcohol Advertising Council (YAAC) – a group of young people working on behalf of Alcohol Concern reviewing alcohol advertising and making complaints to the Advertising Standards Authority if they deem material to be inappropriate.
To date, 3 of 13 complaints have been upheld.
(MH/CD)
The ban would limit the exposure of young people to such advertising, as the charity claims that young people more readily recognise alcohol brands over ice cream and cake products.
A report from the charity goes on to call for a ban of alcohol advertising in film trailers and new rules on what their adverts can say.
The report is understood to be based on research conducted by the Youth Alcohol Advertising Council (YAAC) – a group of young people working on behalf of Alcohol Concern reviewing alcohol advertising and making complaints to the Advertising Standards Authority if they deem material to be inappropriate.
To date, 3 of 13 complaints have been upheld.
(MH/CD)
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