11/04/2013

Calls Made For Ban On Advertising Aimed At Under 11's

A group of authors, journalists and academics have come together to call for the ban of advertising aimed at children of primary school age and younger.

The group have come out in support of a new campaign called ‘Leave Our Kids Alone’, which says that advertising techniques used to manipulate adult emotions and desires are being used on children as young as two in the UK.

Campaign co-founder Jonathan Kent, a journalist and broadcaster, told the BBC he had seen the effect of advertising on his six-year-old son.

"He's like most children - if I don't get to the TV before him, he's grabbed the remote and found an ad.

"It's like watching kiddie crack take hold, despite all our best efforts."

(H/CD)


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