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30/01/2013
ASA Clear Asda Over 'Sexist' Christmas Ad
Asda’s festive TV campaign has been cleared by the advertising watchdog, despite it receiving more than 600 complaints.
The Advertising Standards Authority received 620 complaints about the TV ad, which showed a harassed mother swamped with festive preparations: shopping, cooking, cleaning, writing cards, wrapping presents and making beds.
The campaign ended with the line "Behind every great Christmas there's mum, and behind every mum there's Asda".
Complainants said the ad was offensive and sexist.
Asda remained firm however, saying that while a large number people might have felt that the ad was sexist, it was simply a fact that women do the lion's share of work at Christmas.
The ASA said that the TV ad was "not likely to be seen as condoning or encouraging harmful discriminatory behaviour, or reinforcing negative stereotypes of men or women in general, and, for those reasons, considered it was unlikely to cause serious or widespread offence."
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The Advertising Standards Authority received 620 complaints about the TV ad, which showed a harassed mother swamped with festive preparations: shopping, cooking, cleaning, writing cards, wrapping presents and making beds.
The campaign ended with the line "Behind every great Christmas there's mum, and behind every mum there's Asda".
Complainants said the ad was offensive and sexist.
Asda remained firm however, saying that while a large number people might have felt that the ad was sexist, it was simply a fact that women do the lion's share of work at Christmas.
The ASA said that the TV ad was "not likely to be seen as condoning or encouraging harmful discriminatory behaviour, or reinforcing negative stereotypes of men or women in general, and, for those reasons, considered it was unlikely to cause serious or widespread offence."
(H)
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Co-op Staff Call For End To Advert
The Co-op is facing a backlash from its own employees over a television ad, which uses Christmas themes for its summer campaign. Created by ad agency Leo Burnett, the advert features a child making a "snow angel" in a sandbox and a couple sharing a kiss while under a sprig of salad.
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30 November 2006
Farepak customers to begin receiving compensation
Customers who lost money when the Farepak Christmas saving scheme are to begin receiving compensation in the form of shopping vouchers from next week. The compensation fund has reached more than £6 million, but this will mean that members of the scheme will still only receive 15p for every pound they saved in the scheme.
Farepak customers to begin receiving compensation
Customers who lost money when the Farepak Christmas saving scheme are to begin receiving compensation in the form of shopping vouchers from next week. The compensation fund has reached more than £6 million, but this will mean that members of the scheme will still only receive 15p for every pound they saved in the scheme.
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Northern Ireland WeatherToday:After a dry start this morning rain will spread from the northwest across all parts. This afternoon will be dull with some patchy rain and drizzle. Becoming much milder through the afternoon. Maximum temperature 11 °C.Tonight:A cloudy evening and night with a little light rain or drizzle, perhaps some clear periods developing along the east coast. A very mild night everywhere. Minimum temperature 10 °C.
