Middle-Aged Brits Hit By Surge Of Potentially Fatal Skin Cancer

British men and women in their 50s have seen cases of malignant melanoma, the most dangerous form of skin cancer, soar from fewer than 500 each year to almost 2,000* since the end of the 1970s, new figures from Cancer Research UK show today.

The sharp increase means that more than five people a day in this age group are now diagnosed with a cancer that can prove fatal if diagnosed at a late stage.

Melanoma rates have more than tripled over the last 30 years, rising from 7.5 cases of melanoma per 100,000 people in their 50s in Britain to 26.6 cases per 100,000.

And the latest available figures show that the total number of cases of malignant melanoma for all ages increased from around 12,100 in the UK in 2009 to around 12,800 in 2010 – a rise of more than five per cent.

The earlier cancer is diagnosed, the better chance people have to beat the disease - this is the goal of a major partnership between Cancer Research UK and Tesco, who are working together to raise awareness about the early signs of cancer, including skin cancer.

The stark rise in melanoma rates highlights the importance of raising awareness of the signs and symptoms of skin cancer, encouraging people to visit their doctor promptly if they notice any unusual changes in their skin, and of the need to be safe in the sun.

As well as Tesco's in-store awareness campaign, which includes making Cancer Research UK leaflets about early signs of skin cancer easily accessible to millions of customers, Tesco aims to raise £10million this year to fund 32 early diagnosis research projects across the UK.

One of the projects benefiting from the Tesco Charity of the Year partnership is being carried out by a group of researchers at the University of Edinburgh who are finding new ways to help people recognise the signs of skin cancer earlier.

The team, led by Professor Jonathan Rees, want to see if using web-based images could be more successful at helping people recognise abnormalities than existing information.

Professor Jonathan Rees said: "People's idea of what skin cancer looks like is limited to three or four images that are widely used to promote awareness of the disease - but we don't think this goes far enough with helping people identify the problem and going to their doctor.

"With support from Tesco, the team in Edinburgh are working to use the internet and the potential it offers to access many images. It's a bit like bird spotting – using pictures as a guide to what malignant melanoma could look like and helping people make a better decision about seeing their doctor.

"It's worrying that melanoma rates are on the rise. But, if caught early, melanoma can be treated very successfully so if we can develop a better system of encouraging people to go to the doctor, this could potentially save a great deal of lives."

(CD)