Menu
20/07/2012
Lord Coe Ignites Olympic Sponsorship Row
Olympic organisers Locog have contradicted Olympic delivery chairman, Lord Coe, by saying that ticket-holders will be "free to wear the clothing of their choice" inside Games venues.
This follows Lord Coe saying people wearing advertising logos of non-Olympic sponsors would be turned away.
In an interview on BBC Radio 4's Today programme, Coe said the Olympic organising committee, Locog, had a responsibility to protect the commercial "rights of sponsors".
He said spectators would not be able to gain entry wearing a Pepsi T-shirt but that they would "probably" get in wearing Nike trainers. Commercial rivals Adidas and Coca-Cola are the official London 2012 Olympic sponsors in their industries.
The rules are in place to prevent so-called 'ambush marketing' by rival brands, but a spokesperson for Locog said people wearing clothing with other brands would not be prevented from entering venues.
Speaking on-air this morning, Coe said, "We had to raise through the organising committee a mountainous amount of money from the private sector.
"The organising committee pretty much raises all of its money through that area and we do it thorough sponsorship and we do it through broadcasting rights. And when you have big British businesses that are prepared to really invest in the Games, you have the responsibility to protect them.
"We have to protect the rights of the sponsor because in large part they pay for the Games."
"You probably wouldn't be able to [walk in] with a Pepsi T-shirt because Coca-Cola are our sponsors and they've put millions of pounds into this project but also millions of pounds into grassroots sport. It is important to protect those sponsors."
Asked if people could enter venues wearing Nike trainers, Coe replied, "I think you probably could … You probably would be able to walk through with Nike trainers."
However, responding after the interview, Locog said "as an individual you are free to wear clothing of your choice … of course. Including trainers".
They affirmed that this would also include a T-shirt emblazoned with a non-sponsors logo, adding that the rules were different for those working at venues, who were bound by different rules.
However, Locog's advice to those travelling to events states that there are restrictions of "any objects or clothing bearing political statements or overt commercial identification intended for 'ambush marketing".
(H)
This follows Lord Coe saying people wearing advertising logos of non-Olympic sponsors would be turned away.
In an interview on BBC Radio 4's Today programme, Coe said the Olympic organising committee, Locog, had a responsibility to protect the commercial "rights of sponsors".
He said spectators would not be able to gain entry wearing a Pepsi T-shirt but that they would "probably" get in wearing Nike trainers. Commercial rivals Adidas and Coca-Cola are the official London 2012 Olympic sponsors in their industries.
The rules are in place to prevent so-called 'ambush marketing' by rival brands, but a spokesperson for Locog said people wearing clothing with other brands would not be prevented from entering venues.
Speaking on-air this morning, Coe said, "We had to raise through the organising committee a mountainous amount of money from the private sector.
"The organising committee pretty much raises all of its money through that area and we do it thorough sponsorship and we do it through broadcasting rights. And when you have big British businesses that are prepared to really invest in the Games, you have the responsibility to protect them.
"We have to protect the rights of the sponsor because in large part they pay for the Games."
"You probably wouldn't be able to [walk in] with a Pepsi T-shirt because Coca-Cola are our sponsors and they've put millions of pounds into this project but also millions of pounds into grassroots sport. It is important to protect those sponsors."
Asked if people could enter venues wearing Nike trainers, Coe replied, "I think you probably could … You probably would be able to walk through with Nike trainers."
However, responding after the interview, Locog said "as an individual you are free to wear clothing of your choice … of course. Including trainers".
They affirmed that this would also include a T-shirt emblazoned with a non-sponsors logo, adding that the rules were different for those working at venues, who were bound by different rules.
However, Locog's advice to those travelling to events states that there are restrictions of "any objects or clothing bearing political statements or overt commercial identification intended for 'ambush marketing".
(H)
Related UK National News Stories
Click here for the latest headlines.
06 May 2015
Body Recovered From River Wear Identified
The body of a woman recovered from the River Wear on 30 April has been identified as 22-year-old Rose King. Northumbria Police recovered Ms King's body from the river at about 07:30 on Thursday 30 April.
Body Recovered From River Wear Identified
The body of a woman recovered from the River Wear on 30 April has been identified as 22-year-old Rose King. Northumbria Police recovered Ms King's body from the river at about 07:30 on Thursday 30 April.
16 February 2015
Security Staff At Welsh Hospital To Wear Body-Cams
Security staff at the University Hospital of Wales in Cardiff have become the first in the UK to wear body-mounted cameras. The board at Cardiff and Vale University said the cameras have been issued in a bid to reduce the number of violent attacks on staff.
Security Staff At Welsh Hospital To Wear Body-Cams
Security staff at the University Hospital of Wales in Cardiff have become the first in the UK to wear body-mounted cameras. The board at Cardiff and Vale University said the cameras have been issued in a bid to reduce the number of violent attacks on staff.
09 September 2014
Body Believed To Be Jordon Roberts Found In River Wear
A body has been found in the River Wear, County Durham, believed to be missing teenager Jordon Roberts. Jordon, 17, got into difficulty after entering the water on Monday with his two brothers and a family friend at the river near Finchale Abbey. The friend pulled one of the brothers out of the water, however he was unable to reach Jordon.
Body Believed To Be Jordon Roberts Found In River Wear
A body has been found in the River Wear, County Durham, believed to be missing teenager Jordon Roberts. Jordon, 17, got into difficulty after entering the water on Monday with his two brothers and a family friend at the river near Finchale Abbey. The friend pulled one of the brothers out of the water, however he was unable to reach Jordon.
08 May 2014
Met Police To Wear Body Cameras
Police and firearm officers in London will begin wearing cameras on their uniforms from today, 8th May, as part of a trial aimed at increasing trust and speeding up justice for victims.
Met Police To Wear Body Cameras
Police and firearm officers in London will begin wearing cameras on their uniforms from today, 8th May, as part of a trial aimed at increasing trust and speeding up justice for victims.
24 July 2013
River Wear Tragedy Girls Named
Police have named the two teenage girls who died after getting into difficulty in the River Wear, in Tyne and Wear. The two girls have been named as Chloe Fowler (14), of Shiney Road, and Tonibeth Purvis (15), from Barmston.
River Wear Tragedy Girls Named
Police have named the two teenage girls who died after getting into difficulty in the River Wear, in Tyne and Wear. The two girls have been named as Chloe Fowler (14), of Shiney Road, and Tonibeth Purvis (15), from Barmston.
-
Northern Ireland WeatherToday:After a dry start this morning rain will spread from the northwest across all parts. This afternoon will be dull with some patchy rain and drizzle. Becoming much milder through the afternoon. Maximum temperature 11 °C.Tonight:A cloudy evening and night with a little light rain or drizzle, perhaps some clear periods developing along the east coast. A very mild night everywhere. Minimum temperature 10 °C.
