Nestle Goes Au Natural

Nestle, manufacturer of Kit Kat, Smarties and 77 other confectionary products, has become the first big UK confectioner to remove all artificial colours, flavours and preservatives from its entire range. Responding to consumer demand the company began replacing more than 80 additives six years ago, with the Crunch bar being the last of their 79 products to become additive free.

They will now use concentrates of fruits, vegetables and edible plants such as carrots to provide colour.

Describing the move as a ‘significant milestone’, managing director of Nestle David Rennie said, Nestlé is proud to be the only major confectionery company in the UK to announce it is 100% free of artificial preservatives, flavours or colours across its entire portfolio.

To achieve this, Nestlé Confectionery and our suppliers have worked very hard ensuring we don't compromise and we maintain the same quality and taste of all our brands."

The company has also removed artificial products from all of its beverage range.

(H/GK)