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30/01/2012
Govt Talking Poo On Cancer Campaign
The Government is to launch a national cancer campaign to raise awareness over the symptoms of bowel cancer, asking the public to "talk about poo".
Launched on Monday by Care Services Minister Paul Burstow, the Government is trying to raise awareness of the symptoms of bowel cancer, pointing out that spotting the signs early and getting medical advice could save people’s lives.
The campaign, which will see adverts appearing on TV, radio, online and in newspapers in England for the next nine weeks, will feature real GPs talking about the ‘Be Clear on Cancer’ initiative, encouraging people who have had "blood in their poo or loose poo" for more than three weeks to see their doctor.
Care Services Minister Paul Burstow said: “No one likes talking about their poo – it’s embarrassing. But bowel cancer is the second biggest cancer killer so we need to get over the embarrassment and talk to someone about it.
“The 'Be Clear on Cancer' campaign uses simple messages to make people aware of the key symptoms of bowel cancer and to give them the confidence to talk to their GP if they notice the symptoms.
“No matter how embarrassing it is, talking to your GP can help save your life.”
Bowel cancer affects 33,000 people every year in England with the majority of cases occurring in people over the age of 55. There are 13,000 deaths a year but it can be less deadly if spotted and diagnosed early. More than 90 per cent of people diagnosed with bowel cancer at an early stage survive for at least five years compared with only six per cent of those diagnosed at a late stage.
(DW)
Launched on Monday by Care Services Minister Paul Burstow, the Government is trying to raise awareness of the symptoms of bowel cancer, pointing out that spotting the signs early and getting medical advice could save people’s lives.
The campaign, which will see adverts appearing on TV, radio, online and in newspapers in England for the next nine weeks, will feature real GPs talking about the ‘Be Clear on Cancer’ initiative, encouraging people who have had "blood in their poo or loose poo" for more than three weeks to see their doctor.
Care Services Minister Paul Burstow said: “No one likes talking about their poo – it’s embarrassing. But bowel cancer is the second biggest cancer killer so we need to get over the embarrassment and talk to someone about it.
“The 'Be Clear on Cancer' campaign uses simple messages to make people aware of the key symptoms of bowel cancer and to give them the confidence to talk to their GP if they notice the symptoms.
“No matter how embarrassing it is, talking to your GP can help save your life.”
Bowel cancer affects 33,000 people every year in England with the majority of cases occurring in people over the age of 55. There are 13,000 deaths a year but it can be less deadly if spotted and diagnosed early. More than 90 per cent of people diagnosed with bowel cancer at an early stage survive for at least five years compared with only six per cent of those diagnosed at a late stage.
(DW)
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Campaigners say they have been let down after a health watchdog refused a life saving drug for bowel cancer to be available on the NHS. The National Institute for Health and Clinical Excellence (NICE) rejected Roche's drug Avastin (bevacizumab), which can help patients with advanced bowel cancer, claiming it was too expensive.
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Campaigners say they have been let down after a health watchdog refused a life saving drug for bowel cancer to be available on the NHS. The National Institute for Health and Clinical Excellence (NICE) rejected Roche's drug Avastin (bevacizumab), which can help patients with advanced bowel cancer, claiming it was too expensive.
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