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04/01/2011
Facebook Hunt Launched For Jo Yeates' Killer
A Facebook campaign has been launched by detectives today in a bid to find the killer of Jo Yeates.
The 25-year-old was found in Longwood Lane, Failand, on Christmas Day, eight days after she was reported missing from her home in Clifton, Bristol.
The social network campaign involves an advert that will allow users to contact the incident room rather than phoning in.
Detectives investigating the murder of the Landscape Architect have not ruled out a sexual motive, but say there is no evidence that a sexual assault took place.
Police have appealed for witnesses of a 4x4 seen near to where her body was found.
Her landlord, Chris Jefferies, 65, was arrested on suspicion of her murder, but has been freed on bail.
Detective Chief Inspector Phil Jones, of Avon and Somerset Police, said: "The majority of people these days are spending time on Facebook and other social networking sites; this has become part of everyday routine for many people.
"This advert allows us to point people to special features on our website with all the latest information, it allows them to contact the incident room direct online rather than calling in.
"I would once again urge anyone who may have not contacted my team and may have information that could help this enquiry to contact us. Let us decide if this information is significant."
He said police had successfully used Facebook in a number of high-profile cases because information could be shared more widely than by poster.
Scott Fulton, Head of e-services at the force, said: "On this inquiry alone we have had shares of the story from the force's Facebook page of 24,220.
"Additionally there have been over 63,000 views of the news updates on our website, a further 18,000 on the dedicated Jo page and over 70,000 views of the CCTV clips on our YouTube channel.
"Through the website we have had 260 inbound messages to the incident room through the website."
Miss Yeates was last seen around 8pm on 17 December after she had been out with colleagues in the Bristol Ram pub in Park Street.
On her way home she visited three shops and was filmed on CCTV.
In one of the stores she bought a pizza - the receipt was found in her flat but no evidence of the pizza or the packaging has been found at this time.
(BMcN)
The 25-year-old was found in Longwood Lane, Failand, on Christmas Day, eight days after she was reported missing from her home in Clifton, Bristol.
The social network campaign involves an advert that will allow users to contact the incident room rather than phoning in.
Detectives investigating the murder of the Landscape Architect have not ruled out a sexual motive, but say there is no evidence that a sexual assault took place.
Police have appealed for witnesses of a 4x4 seen near to where her body was found.
Her landlord, Chris Jefferies, 65, was arrested on suspicion of her murder, but has been freed on bail.
Detective Chief Inspector Phil Jones, of Avon and Somerset Police, said: "The majority of people these days are spending time on Facebook and other social networking sites; this has become part of everyday routine for many people.
"This advert allows us to point people to special features on our website with all the latest information, it allows them to contact the incident room direct online rather than calling in.
"I would once again urge anyone who may have not contacted my team and may have information that could help this enquiry to contact us. Let us decide if this information is significant."
He said police had successfully used Facebook in a number of high-profile cases because information could be shared more widely than by poster.
Scott Fulton, Head of e-services at the force, said: "On this inquiry alone we have had shares of the story from the force's Facebook page of 24,220.
"Additionally there have been over 63,000 views of the news updates on our website, a further 18,000 on the dedicated Jo page and over 70,000 views of the CCTV clips on our YouTube channel.
"Through the website we have had 260 inbound messages to the incident room through the website."
Miss Yeates was last seen around 8pm on 17 December after she had been out with colleagues in the Bristol Ram pub in Park Street.
On her way home she visited three shops and was filmed on CCTV.
In one of the stores she bought a pizza - the receipt was found in her flat but no evidence of the pizza or the packaging has been found at this time.
(BMcN)
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