11/10/2010

Wool Fans Flock To Savile Row

Agriculture Minister Jim Paice will today join supporters of Wool Week in Savile Row as it is transformed into a sheep field with Wiltshire Exmoor Horns and Bowmont sheep from Devon.

'Savile Row Field Day' showcases British wool in support of the Campaign for Wool, which is a coalition of industry groups raising awareness about the benefits of wool.

Mr Paice said: "This event is a great opportunity to remind people about the benefits of wool and allow Londoners to see some iconic sheep on show from the West Country.

"Wool is a high quality, sustainable and durable material with countless uses, some of which visitors will see here in Savile Row today."

Mr Paice joins organisers of Savile Row Field Day – the Savile Row Bespoke Association, Woolmark International, West Country Woollen Mill, Fox Brothers and Dormeuil.

The field day is part of a wider five-year Campaign for Wool launched by HRH The Prince of Wales earlier this year to promote the benefits of wool.

The UK flock is the largest in the EU with 15 million breeding sheep and 52,000 producers.

Around 35,000 – 40,000 tonnes of wool are produced each year, providing an additional income for farmers producing meat.

British wool now makes up three per cent of world wool production, with Australia, New Zealand and China making up the bulk of production.

(BMcN)

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