19/01/2010

American Firm Buys Cadbury

Directors at UK chocolate producer Cadbury have approved a £11.5bn ($18.9bn) buy-out deal by American food firm Kraft.

Kraft said the deal would create a "global confectionery leader".

However, fears have been raised over jobs at Cadbury's Bournville and Somerdale manufacturing sites.

Cadbury shareholders have been advised to accept the new offer of 840 pence a share.

They have until 2 February to decide on the deal, which will see dividends of 500 pence paid in cash, with the rest made up of Kraft shares.

"We believe the offer represents good value for Cadbury shareholders... and will now work with the Kraft Foods' management to ensure the continued success and growth of the business," said Cadbury's Chief Executive Roger Carr.

Chairman and chief executive of Kraft Foods Irene Rosenfeld said the firm has a "great respect for Cadbury's brands, heritage and people".

Kraft's previous bid of £10.5bn was rejected by Cadbury chairman Roger Carr, who accused the US firm of attempting to make an offer "on the cheap".

Shareholders are expected to back the latest bid.

Unions have said workers are concerned about potential jobs cuts.

Kraft has failed to provide any assurances to Cadbury employees. Staffing reductions are expected to go ahead at the firm's Uxbridge headquarters.

Jennie Formby from the Unite union told the BBC: "We are concerned about the levels of debt that Kraft has.

"The sad truth is that when they have to pay down that debt, the soft option is jobs and conditions.

"When you have to make cost savings of the magnitude they will need to make, you have to ask where those cost savings will be made."

(PR/BMcC)

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