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12/01/2010
Dignity For Elderly In Care
Dignity Ambassador and broadcaster Sir Michael Parkinson has said "out of date" stereotypes of old people should be banish, with dignity at the heart of elderly care.
In a report marking his first year in office, Sir Michael highlighted small steps, which he said, cost nothing but make a "real difference to people's lives".
A new Dignity Action Day and a £50,000 Bright Ideas Grant (BIG) for innovative projects that encourage dignity in care, were announced alongside the report by Health Secretary Andy Burnham.
The dignity day of action will take place on 25 February.
Sir Michael said: "Dignity doesn't need to cost anything – small considerations like taking time to have a chat when you take people to the loo, or using their name rather than a generic term of endearment, can help people retain independence and self respect.
"We need to banish outdated attitudes and assumptions that can be a barrier to good quality care."
He said becoming National Dignity Ambassador reaffirmed his belief that dignity in care needs to be everybody's business.
"It’s not just about the government, or nurses or carers. We can all make a difference and I hope that my work will highlight this and inspire many more people to get involved and make this a reality."
Andy Burnham said dignity must be at the heart of care.
"To achieve this we are transforming the care and support system to make it fairer, simpler and more affordable for everyone," he said.
"We will soon be setting out our plans for a new National Care Service and are introducing free personal care for those living at home with the highest needs."
Alzheimer's Society Ambassador Barbara Pointon said: "I fully support the Dignity in Care campaign because it will help us all to focus on the individual, not the illness."
(PR/GK)
In a report marking his first year in office, Sir Michael highlighted small steps, which he said, cost nothing but make a "real difference to people's lives".
A new Dignity Action Day and a £50,000 Bright Ideas Grant (BIG) for innovative projects that encourage dignity in care, were announced alongside the report by Health Secretary Andy Burnham.
The dignity day of action will take place on 25 February.
Sir Michael said: "Dignity doesn't need to cost anything – small considerations like taking time to have a chat when you take people to the loo, or using their name rather than a generic term of endearment, can help people retain independence and self respect.
"We need to banish outdated attitudes and assumptions that can be a barrier to good quality care."
He said becoming National Dignity Ambassador reaffirmed his belief that dignity in care needs to be everybody's business.
"It’s not just about the government, or nurses or carers. We can all make a difference and I hope that my work will highlight this and inspire many more people to get involved and make this a reality."
Andy Burnham said dignity must be at the heart of care.
"To achieve this we are transforming the care and support system to make it fairer, simpler and more affordable for everyone," he said.
"We will soon be setting out our plans for a new National Care Service and are introducing free personal care for those living at home with the highest needs."
Alzheimer's Society Ambassador Barbara Pointon said: "I fully support the Dignity in Care campaign because it will help us all to focus on the individual, not the illness."
(PR/GK)
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