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27/11/2009
TV Switches On To New Ratings System
The Broadcasters' Audience Research Board (BARB) has revealed it is to use a new TV ratings system in 2010.
As a consequence, this could trigger an increase in viewing figures, when on January 1st, the system is to include a more representative geographical design.
It will also feature a completely new viewing panel which has already had a trial run in 5,100 homes.
It took place during a four-week period up to November 8, with BARB reporting that channels were found to have a 4% higher rating compared to the existing arrangement.
This can only be good news for broadcasters who continue to struggle under a tough advertising market.
Any increased ratings could provide a boost to their fortunes in the New Year.
BARB - jointly owned by the BBC, ITV, Channel 4, Five, Sky and the Institute of Practitioners in Advertising - said that the new system is not a radical overhaul, but rather a refinement of the operation already in place.
When implemented next year, it will cover 300 itemised channels and a selection of minority channels grouped as "other viewing".
The new panel is designed to give a better representative of the UK population, including more accurate ethnic profiles and a greater understanding of multi-platform homes.
A new regional map will ensure that there are no overlapping territories and full coverage of catch-up viewing on Virgin Media and Sky will be factored into figures.
Programme viewing via non-TV on-demand platforms will still not be included in the ratings, but a test panel to cover specific PC and laptop viewing could be created in the future.
(BMcC/KMcA)
As a consequence, this could trigger an increase in viewing figures, when on January 1st, the system is to include a more representative geographical design.
It will also feature a completely new viewing panel which has already had a trial run in 5,100 homes.
It took place during a four-week period up to November 8, with BARB reporting that channels were found to have a 4% higher rating compared to the existing arrangement.
This can only be good news for broadcasters who continue to struggle under a tough advertising market.
Any increased ratings could provide a boost to their fortunes in the New Year.
BARB - jointly owned by the BBC, ITV, Channel 4, Five, Sky and the Institute of Practitioners in Advertising - said that the new system is not a radical overhaul, but rather a refinement of the operation already in place.
When implemented next year, it will cover 300 itemised channels and a selection of minority channels grouped as "other viewing".
The new panel is designed to give a better representative of the UK population, including more accurate ethnic profiles and a greater understanding of multi-platform homes.
A new regional map will ensure that there are no overlapping territories and full coverage of catch-up viewing on Virgin Media and Sky will be factored into figures.
Programme viewing via non-TV on-demand platforms will still not be included in the ratings, but a test panel to cover specific PC and laptop viewing could be created in the future.
(BMcC/KMcA)
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Northern Ireland WeatherToday:After a dry start this morning rain will spread from the northwest across all parts. This afternoon will be dull with some patchy rain and drizzle. Becoming much milder through the afternoon. Maximum temperature 11 °C.Tonight:A cloudy evening and night with a little light rain or drizzle, perhaps some clear periods developing along the east coast. A very mild night everywhere. Minimum temperature 10 °C.
