Social Media Shapes New Lobbying Site

A Belfast public affairs firm has harnessed several new internet tools in a bid to add an interactive dimension to its relaunched website.

Stratagem, which specialises in government lobbying and campaigning, has integrated its Twitter feed, a breaking news section and political diary into the refreshed www.stratagem-ni.com.

An interactive map of Northern Ireland also allows visitors to access information on MLAs, MPs, Peers and MEPs.

Launching the site, Stratagem's Quintin Oliver said the new online resource was a natural progression to company's core purpose of political engagement.

"As lobbyists we help people connect with decision-makers. Our new website enables visitors to discover comprehensive information about our elected representatives," he said.

"We have also integrated our Twitter feed, as we want to enhance the dissemination of political knowledge and encourage conversation."

Mr Oliver added: "As a company with a strong emphasis on putting ourselves at the heart of the community, we also want to use some of that knowledge to help increase the understanding of politics more generally."

The firm has amended its news pages to allow user feedback, utilising a blog style layout.

Stratagem has also published a comprehensive guide to politics and government on the new site.

A free downloadable directory - entitled 'Northern Ireland Structures of Governance' - offers an up-to-date guide on the Assembly, the Executive, Stormont Committees and governmental bodies.

Political blogger, and Slugger O'Toole founder, Mick Fealty said social media tools such as Twitter can provide quality content when used by those sharing expertise.

"The new Stratagem Twitter service will undoubtedly be a great tool for anyone interested in politics and current affairs here, and further enhances online political dialogue in Northern Ireland."

(PR/JM)