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19/05/2009
Irish Vodafone Customers 'Hang-up'
Figures from Vodafone Ireland just released show that its average monthly revenue per user fell 6% during the past year.
The communications giant's average customer revenue therefore fell to €39.10 per month, down from €41.60 a year earlier - for billing to the end of March.
On average, Irish customers spoke for 246 minutes and sent 164 text messages per month during the last year, up 5.6% and 18.4% respectively on the totals for 2008.
However, this is still very positive when compared to Vodafone's European average of 146 voice minutes and 79 text messages.
But, overall Irish customers numbers fell 33,000 over the last year to 2.17 million, but the company is also reporting 83,188 fixed-line voice and broadband customer numbers, a rise from 62,500 at the end of March 2008.
Its parent Vodafone Group said today it would accelerate cost cutting plans after forecasting profits would be flat at best in the coming year and announcing a £5.9 billion impairment charge.
Vodafone, like other mobile operators, has struggled from the recession in Spain where customers are looking for cheaper deals and it has also had to boost its network in Turkey to properly compete there.
(BMcC)
The communications giant's average customer revenue therefore fell to €39.10 per month, down from €41.60 a year earlier - for billing to the end of March.
On average, Irish customers spoke for 246 minutes and sent 164 text messages per month during the last year, up 5.6% and 18.4% respectively on the totals for 2008.
However, this is still very positive when compared to Vodafone's European average of 146 voice minutes and 79 text messages.
But, overall Irish customers numbers fell 33,000 over the last year to 2.17 million, but the company is also reporting 83,188 fixed-line voice and broadband customer numbers, a rise from 62,500 at the end of March 2008.
Its parent Vodafone Group said today it would accelerate cost cutting plans after forecasting profits would be flat at best in the coming year and announcing a £5.9 billion impairment charge.
Vodafone, like other mobile operators, has struggled from the recession in Spain where customers are looking for cheaper deals and it has also had to boost its network in Turkey to properly compete there.
(BMcC)
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