Aldergrove Is 'For The Birds'

Birds of a feather seem indeed to flock together, with a partnership just announced between high-flyers at Belfast International Airport and those caring for wildfowl at a successful bird sanctuary in Co Down.

EyeFly media that handle all advertisements at Belfast International Airport have announced their support for WWT Castle Espie Wetland Centre.

The partnership between the wetland centre and the media company highlights the growing importance of conservation and the environment within the business sector.

Castle Espie is currently running three different advertisements across the six-sheet network at Belfast International Airport, spanning international and domestic arrivals and departures (example, pictured).

The campaign artwork features stunning imagery of birds on Strangford Lough by local photographer, Patricia Pyne.

Gill McNeill, Marketing Manager WWT Castle Espie Wetland Centre, said: "The tranquil images are complemented with text which people will immediately relate to, such as 'Touch Down'; 'Relax and Unwind' and 'Welcome Home'.

"We believe this campaign will keep Castle Espie Wetland Centre in the minds of passengers, both resident and visiting, helping us to promote the centre not just as a local attraction but as an important conservation leader on an international scale," adding that "it's great that we can use this medium at Belfast International Airport to remind people of its beauty and the important role it plays in conservation."

Brian Carlin, Head of Commercial Development at Belfast International Airport, said: "The airport is the major international gateway to Northern Ireland and the perfect platform to showcase Castle Espie Wetland Centre and the work of WWT."

(BMcC)