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16/08/2002
Tayto win £2million SPAR contract
SPAR, the UK’s leading convenience-store group, recently announced the awarding of a contract worth an estimated £2 million at retail value to local company Tayto.
Tayto will supply of SPAR Brand Multipack Crisps sold throughout the chain's 2600 stores in the UK.
The contract will be ongoing and equates to 1.98million 8-pack bags or 15 million individual bags of product per annum.
During 2000, the total UK market for crisps and snacks was worth approximately £2 billion at RSP, and for SPAR they are a vital part of the convenience offer. In order to maximise sales opportunities for their Own Brand Multipack Crisps, SPAR recently undertook a review, which resulted in them reducing the pack size (to 8 bags from 12) and pricemarking the packs. The new 99p price mark makes the product even more competitively priced against other current promotional activity.
At the same time, the packs have been redesigned to reflect a quality and value offering and have been moved into narrow flow-wrap Argosy packs which will reduce the space taken on shelf.
Tayto and SPAR began working together on the project last in June 2001. SPAR Trading Manager, Joanne Ellis, followed this up with a visit to the Tayto factory in Tandragee, County Armagh where she admitted to being very impressed by the excellent facilities and equipment and which led to the company being appointed as SPAR Brand supplier.
Announcing the decision, Jerry Marwood, Managing Director, SPAR UK, said: “For the last year, we have been working closely with Tayto, to come up with a SPAR Brand crisps 8-pack, which will offer the consumer a high quality alternative to other proprietary brands. We recognise that Tayto are one of Northern Ireland finest manufacturers and we are delighted to have signed this contract, which has a potential £2 million sales value. But we are not stopping here! At SPAR, we do not want to rest on our laurels. We are currently undergoing further discussions and research with Tayto into new product development, which will strengthen and improve our position in the snack food market. We are confident that these new product ideas will allow us to fill a market niche in the snack food industry, which is one of the largest growing sectors in the food industry”.
(GB)
Tayto will supply of SPAR Brand Multipack Crisps sold throughout the chain's 2600 stores in the UK.
The contract will be ongoing and equates to 1.98million 8-pack bags or 15 million individual bags of product per annum.
During 2000, the total UK market for crisps and snacks was worth approximately £2 billion at RSP, and for SPAR they are a vital part of the convenience offer. In order to maximise sales opportunities for their Own Brand Multipack Crisps, SPAR recently undertook a review, which resulted in them reducing the pack size (to 8 bags from 12) and pricemarking the packs. The new 99p price mark makes the product even more competitively priced against other current promotional activity.
At the same time, the packs have been redesigned to reflect a quality and value offering and have been moved into narrow flow-wrap Argosy packs which will reduce the space taken on shelf.
Tayto and SPAR began working together on the project last in June 2001. SPAR Trading Manager, Joanne Ellis, followed this up with a visit to the Tayto factory in Tandragee, County Armagh where she admitted to being very impressed by the excellent facilities and equipment and which led to the company being appointed as SPAR Brand supplier.
Announcing the decision, Jerry Marwood, Managing Director, SPAR UK, said: “For the last year, we have been working closely with Tayto, to come up with a SPAR Brand crisps 8-pack, which will offer the consumer a high quality alternative to other proprietary brands. We recognise that Tayto are one of Northern Ireland finest manufacturers and we are delighted to have signed this contract, which has a potential £2 million sales value. But we are not stopping here! At SPAR, we do not want to rest on our laurels. We are currently undergoing further discussions and research with Tayto into new product development, which will strengthen and improve our position in the snack food market. We are confident that these new product ideas will allow us to fill a market niche in the snack food industry, which is one of the largest growing sectors in the food industry”.
(GB)
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