Reid launches 'Be Safe, Be Secure' campaign

Secretary of State, Dr John Reid has officially launched the province-wide 'Be Safe, Be Secure' campaign which provides older people with advice on how to deal with unexpected callers to their home.

The campaign will consist of a short television ad running for several weeks, plus full colour, full page inserts into the main local newspapers and advertising in AdShel bus shelters, inside buses and in Post Offices.

At today’s launch in the Cabin community centre in Twaddell Avenue, Dr Reid, who was accompanied by NIO Minister Des Browne, heard how the Twaddell Avenue residents’ association has already taken steps to protect residents against these type of crimes.

Dr Reid said: “Thankfully, robberies and attacks on older people in their own homes remain relatively rare in Northern Ireland. But when it happens the effects can be devastating, especially where violence has been used.

“I believe that we can measure how civilised and decent we are by the way the most vulnerable people in society are treated. The fact that the elderly are victims of crime is a real source of shame to all of us.

“Through 'Be Safe, Be Secure', we are encouraging older people to be vigilant when they have an unexpected caller to their homes. Most callers are perfectly genuine, but older people and indeed others shouldn’t open their door until they are satisfied about the intention of the caller.”

The campaign has support from the PSNI, Age Concern and Help the Aged.

Both the voluntary organisations have already received financial support from the Northern Ireland Office through 'Be Safe, Be Secure' to distribute security devices to vulnerable and isolated older people.

Dr Reid added: “The 'Be Safe, Be Secure' campaign is a chance for everyone to play their part in making Northern Ireland a safer place for the elderly. If you have an older relative, mother, father, granny, grandad, aunt or uncle, or even an older next door neighbour, make sure they are aware of this advice and that they put it into practice."

The 'Be Safe, Be Secure' campaign will run for approximately seven weeks.

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