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10/12/2007
Accolade For Kids Litter Advert
Young film makers at St Malachy’s College have proven their award-winning credentials in advertising having scooped top prize in Belfast City Council’s ‘Litter, Camera, Action!’ competition.
The north Belfast school was crowned winner for its ‘Why not do it the first time?’ anti-litter ad which had a special screening at the UTV studios at the weekend.
It was close-run though as hot on the boys’ heels was Ashfield Girls School in the east of the city who were runners-up with their ad entitled ‘The Date’.
The aim of the secondary schools competition was to get young people thinking about the problem of litter in their city and to shoot their own 60-second television ad to highlight the issue.
Lord Mayor of Belfast, Jim Rodgers said: “The standard of entries was very high and the judges had a tough decision because it was clear all those involved had put a lot of thought and effort into making the ads. Every school that took part should be very proud of their achievements.
“In the end, however, these two ads really stood out and I’d like to congratulate St Malachy’s and Ashfield Girls schools on their success.”
Councillor Rodgers added: “Litter is a very unsightly and costly problem and has a huge impact on how citizens, tourists and businesses see our city.
"Since the council began its ‘Don’t drop it, stop it!’ anti-litter campaign in 2004, there has been a steady decrease in the number of people dropping litter but it’s important that through these kind of initiatives, we keep that momentum going.”
Sponsors Fire IMC awarded the winning school £1,000 to spend on filming equipment plus an ipod Shuffle for each pupil in the winning team.
The runners-up received an all expenses paid VIP trip to the the movies including cinema passes and pizza.
Getting a special mention at the awards event in UTV’s Havelock House was St Gemma’s High School.
The Fire IMC commendation for creativity award went to the north Belfast school for its ‘Litter Everywhere’ ad which impressed judges in terms of its concept and filming techniques.
Tim McKane, Chief Executive Creative Services at Fire IMC, said: “Having worked with the council in delivering advertising workshops it was great to see the students had taken on board the advice we gave on how to make a television ad.
“The standard was very high with advertisements ranging from live action to stop motion and animation, with all entries challenging people to think about the litter problem in Belfast.”
(BMcC)
The north Belfast school was crowned winner for its ‘Why not do it the first time?’ anti-litter ad which had a special screening at the UTV studios at the weekend.
It was close-run though as hot on the boys’ heels was Ashfield Girls School in the east of the city who were runners-up with their ad entitled ‘The Date’.
The aim of the secondary schools competition was to get young people thinking about the problem of litter in their city and to shoot their own 60-second television ad to highlight the issue.
Lord Mayor of Belfast, Jim Rodgers said: “The standard of entries was very high and the judges had a tough decision because it was clear all those involved had put a lot of thought and effort into making the ads. Every school that took part should be very proud of their achievements.
“In the end, however, these two ads really stood out and I’d like to congratulate St Malachy’s and Ashfield Girls schools on their success.”
Councillor Rodgers added: “Litter is a very unsightly and costly problem and has a huge impact on how citizens, tourists and businesses see our city.
"Since the council began its ‘Don’t drop it, stop it!’ anti-litter campaign in 2004, there has been a steady decrease in the number of people dropping litter but it’s important that through these kind of initiatives, we keep that momentum going.”
Sponsors Fire IMC awarded the winning school £1,000 to spend on filming equipment plus an ipod Shuffle for each pupil in the winning team.
The runners-up received an all expenses paid VIP trip to the the movies including cinema passes and pizza.
Getting a special mention at the awards event in UTV’s Havelock House was St Gemma’s High School.
The Fire IMC commendation for creativity award went to the north Belfast school for its ‘Litter Everywhere’ ad which impressed judges in terms of its concept and filming techniques.
Tim McKane, Chief Executive Creative Services at Fire IMC, said: “Having worked with the council in delivering advertising workshops it was great to see the students had taken on board the advice we gave on how to make a television ad.
“The standard was very high with advertisements ranging from live action to stop motion and animation, with all entries challenging people to think about the litter problem in Belfast.”
(BMcC)
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