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23/10/2002
UTV opt out of ITV1 re-branding
UTV, along with SMG-owned Scottish and Grampian Television, have reportedly declined to adopt a new 'unified' branding due to come in across the ITV1 network next week.
ITV claim the re-brand is "integral" to the channel’s strategy for attracting mass audiences and believe the re-brand will create a "more modern and coherent channel identity".
UTV, Scottish and Grampian, however, believe that their own brands are stronger than that of ITV1, and will maintain their own identities for the foreseeable future.
An ITV spokesperson denied rumours of a rift, saying: "The regions are taking the new identities in as far as the graphics and celebrity idents, but what has emerged is that the nation's need to be different from the regions. Research has shown it is very important to keep some sort of national identity."
Last month, UTV announced fairly positive returns, noting a £7 million hike in profits for the period ending June 30 – thanks in part to a 0.3% television advertising increase to £19.1 million.
Commenting on the results, Managing Director John McCann said the company's TV revenues "continued to outperform the ITV network and our increase compares favourably to an estimated downturn of 5.6% in total ITV advertising".
(GB)
ITV claim the re-brand is "integral" to the channel’s strategy for attracting mass audiences and believe the re-brand will create a "more modern and coherent channel identity".
UTV, Scottish and Grampian, however, believe that their own brands are stronger than that of ITV1, and will maintain their own identities for the foreseeable future.
An ITV spokesperson denied rumours of a rift, saying: "The regions are taking the new identities in as far as the graphics and celebrity idents, but what has emerged is that the nation's need to be different from the regions. Research has shown it is very important to keep some sort of national identity."
Last month, UTV announced fairly positive returns, noting a £7 million hike in profits for the period ending June 30 – thanks in part to a 0.3% television advertising increase to £19.1 million.
Commenting on the results, Managing Director John McCann said the company's TV revenues "continued to outperform the ITV network and our increase compares favourably to an estimated downturn of 5.6% in total ITV advertising".
(GB)
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UTV buck ITV downward trend as profits increase
Ulster Television has announced a slightly increased profit of £7 million for the period ending June 30 2002, thanks in part to a 0.3% television advertising increase to £19.1 million.
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Granada profits fall due to advertising revenue drop
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Is ITV Digital's £50m football offer an own goal?
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Is ITV Digital's £50m football offer an own goal?
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ITV shares begin trading on London Stock Exchange
ITV plc, the company formed on the merger of Carlton and Granada, has launched its shares on the London Stock Exchange. All dealing in Carlton and Granada shares concluded on Friday's close, while ITV plc shares opened at 141 pence, reaching 146.25p by 4pm.
ITV shares begin trading on London Stock Exchange
ITV plc, the company formed on the merger of Carlton and Granada, has launched its shares on the London Stock Exchange. All dealing in Carlton and Granada shares concluded on Friday's close, while ITV plc shares opened at 141 pence, reaching 146.25p by 4pm.
14 October 2009
X Factor Boosts ITV Shares
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X Factor Boosts ITV Shares
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