Northern Ireland to showcase creative digital talent

Northern Ireland is set to showcase its creative digital talent, with the launch of a national and international broadband content awareness campaign.

Led by the Department of Enterprise, Trade and Investment (DETI), the campaign follows last year’s competition to find the best creative designs for broadband use.

At that stage, six local companies were chosen for their innovative approach to delivering services through broadband. The awareness campaign, based on these six projects, will promote Northern Ireland as a creative digital hub and highlight the wealth of creative and technical talent here.

Paul Robinson, Project Manager, DETI said: “The awareness campaign, which kicks off in June, will show a global audience, including international buyers and providers of digital content, that Northern Ireland can produce world class broadband products.

“The six companies have created a range of broadband content. This includes tuition in painting with watercolours, interactive services to golfers while on the golf course, training in music production and DJ skills as well as continuous professional development training for the medical and pharmaceutical professionals across the world.”

The awareness campaign is also aimed at local businesses and creative professionals, encouraging them to exploit the vast and emerging commercial opportunities that broadband now presents.

Paul Robinson continued: “There is a growing demand for digital content online as the level of consumers with broadband access continues to increase. Northern Ireland is the leading region in Europe with 100% broadband access and it is now time to exploit that and use it to show a world-wide market the wealth of creative talent here.”

The awareness campaign will run from June 2007 to March 2008 and will include both traditional and innovative web based marketing tools.

(JM/KMcA)