10/07/2006

RAF Revamps Website To Attract Recruits

The Royal Air Force has re-launched its website to attract recruits aged between 16 and 24.

The 'Rise to the Challenge' website - www.raf.mod.uk/careers - informs potential recruits and their parents about the variety of careers in the RAF and helps to prepare applicants for service life.

The site has been revamped with a refreshed design, simple and clear navigation and more 'real life' content. The site is now fully interactive and features blogs and podcasts - created by new recruits in order to give an insight into the RAF's initial training phase - and videos and interactive scenarios, which present visitors to the site with real life situations experienced by RAF personnel. For example, users will be able to assume the role of a medical officer in order to prioritise the two most urgent cases to be included in an aeromedical evacuation or the role of an air traffic controller in order to guide two ailing jets back to safety.

An improved job search facility, will also enable users to browse through categories and look for a specific job, to search based on criteria such as qualifications, starting salary and minimum age and to do an easy comparison of jobs based on core criteria.

Commenting on the new website, Richard Huthwaite, Head of Marketing at RAF Recruiting, said: "The RAF is a modern, dynamic and exciting organisation in which to work and our aim is to reflect this through the new interactive careers website. By keeping up with the latest online trends such as blogs and podcasting, we can provide potential recruits and their parents with an interesting and honest reflection of life in the RAF."

(KMcA)

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