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16/12/2005
Anti drink-driving campaign focuses on 'Just One'
Drink and drive over the festive season, there is a good chance that you will be caught by police, and if you are caught you will lose your licence.
That was the tough message issued by local police marking the launch of the annual seasonal anti-drink driving campaign.
The campaign is backed by a television, cinema and newspaper advertisement campaign being used on both sides of the border.
Commissioned by the DoE in Northern Ireland and the National Safety Council in the Republic, the ‘Just One’ advertisement supported by AXA insurance, reflects the fact that just one drink will impair judgment.
Launching the campaign, Assistant Chief Constable Roy Toner, said: “Drinking and driving kills. It maims. It wrecks families. One in every five deaths on Northern Ireland’s roads is down to drivers who have taken alcohol or drugs. That is shameful and unacceptable, because it could be avoided and because every single one of us can do something about it.
"The vast majority of people in this area just do not drink and drive. But for the irresponsible minority which continues to do so our message is straightforward. If you drink and drive there is a good chance that you will be caught. If you are caught you will almost certainly lose your licence.
"We are committed to robust and high profile enforcement not just over Christmas and New Year, but all year round."
Central to the campaign is a new 60 second TV commercial: 'Just One', which invites viewers to see the decisions they could be forcing on others as a result of drinking and driving.
This is the ninth cross-boarder road safety campaign commissioned jointly by DOE in Northern Ireland and the National Safety Council in the Republic of Ireland.
(SP)
That was the tough message issued by local police marking the launch of the annual seasonal anti-drink driving campaign.
The campaign is backed by a television, cinema and newspaper advertisement campaign being used on both sides of the border.
Commissioned by the DoE in Northern Ireland and the National Safety Council in the Republic, the ‘Just One’ advertisement supported by AXA insurance, reflects the fact that just one drink will impair judgment.
Launching the campaign, Assistant Chief Constable Roy Toner, said: “Drinking and driving kills. It maims. It wrecks families. One in every five deaths on Northern Ireland’s roads is down to drivers who have taken alcohol or drugs. That is shameful and unacceptable, because it could be avoided and because every single one of us can do something about it.
"The vast majority of people in this area just do not drink and drive. But for the irresponsible minority which continues to do so our message is straightforward. If you drink and drive there is a good chance that you will be caught. If you are caught you will almost certainly lose your licence.
"We are committed to robust and high profile enforcement not just over Christmas and New Year, but all year round."
Central to the campaign is a new 60 second TV commercial: 'Just One', which invites viewers to see the decisions they could be forcing on others as a result of drinking and driving.
This is the ninth cross-boarder road safety campaign commissioned jointly by DOE in Northern Ireland and the National Safety Council in the Republic of Ireland.
(SP)
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04 February 2014
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251 motorists were arrested by police during the 2013/14 winter anti-drink drive campaign, according to figures released by the PSNI. The figures show a decrease from 273 during the 2012/13 operation, and include motorists who were unfit to drive, or who were unable or refused to give a sample.
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251 motorists were arrested by police during the 2013/14 winter anti-drink drive campaign, according to figures released by the PSNI. The figures show a decrease from 273 during the 2012/13 operation, and include motorists who were unfit to drive, or who were unable or refused to give a sample.
25 June 2010
Call For Lower Drink-Drive Limit
Local doctors are calling for the Stormont Executive to consider lowering the drink drive limit to "save lives". Following this week's Daíl legislation reducing the legal blood-alcohol level from 80 to 50mg, Northern Ireland doctors said today that the law should be changed here too.
Call For Lower Drink-Drive Limit
Local doctors are calling for the Stormont Executive to consider lowering the drink drive limit to "save lives". Following this week's Daíl legislation reducing the legal blood-alcohol level from 80 to 50mg, Northern Ireland doctors said today that the law should be changed here too.
17 January 2017
Over 380 People Arrested During Drink-Drive Campaign
Over 380 drivers were arrested as part of a drink-driving campaign over the Christmas period in Northern Ireland. The PSNI arrested a total of 383 people between 24 November and 03 January. This is a 4% decrease compared to the same period last year. Almost 11,000 drivers were breathalysed, which is a 125% rise in the number of people tested.
Over 380 People Arrested During Drink-Drive Campaign
Over 380 drivers were arrested as part of a drink-driving campaign over the Christmas period in Northern Ireland. The PSNI arrested a total of 383 people between 24 November and 03 January. This is a 4% decrease compared to the same period last year. Almost 11,000 drivers were breathalysed, which is a 125% rise in the number of people tested.
03 December 2013
PSNI Launches Winter Drink Drive Appeal
The PSNI is calling for road users to avoid drinking alcohol over the Christmas period, as it launches its annual winter drink driving appeal.
PSNI Launches Winter Drink Drive Appeal
The PSNI is calling for road users to avoid drinking alcohol over the Christmas period, as it launches its annual winter drink driving appeal.
06 June 2006
DOE launch anti drink drive campaign
The Department of the Environment and the PSNI have today launched a summer anti drink drive campaign in the run up to the 2006 World Cup. The campaign is a bid to remind drivers that just one drink will impair your ability to drive safely.
DOE launch anti drink drive campaign
The Department of the Environment and the PSNI have today launched a summer anti drink drive campaign in the run up to the 2006 World Cup. The campaign is a bid to remind drivers that just one drink will impair your ability to drive safely.
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Northern Ireland WeatherThis Evening and Tonight:It will be cloudy. Also mainly dry at first this evening but then occasional outbreaks of rain developing overnight. Light southwest winds, and staying mild. Minimum temperature 9 °C.
