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05/07/2005
Tyrone firm finds the ‘Kea’ to export success
Fivemiletown-based Kea Designer Sportswear UK has just announced a £350,000 expansion aimed at enhancing export market opportunities for the company’s range of elite, design-led sportswear.
The company’s managing director Eugene Greene said the investment would facilitate it’s growth in new and existing export markets, “helping us to build recognition of the Kea brand and develop our customer relationship management strategy”.
“Our design focus and commitment to producing elite sportswear with an innovative, value added edge, combined with a local manufacturing site and a bespoke service, places us in an excellent position to service the increased growth that is anticipated as a result of this investment,” Mr Greene said.
Professor Terri Scott, managing director, Clients and Entrepreneurship at Invest NI, who helped finance the expansion, added: “Kea Sportswear UK has already made significant progress in the GB market but crucially has also realised that the premier sportswear sector in GB has much more potential than is reflected by current market activity.
“By recognising that they cannot compete on cost alone, the firm has embedded a strong design and customer focused ethos into their business strategy which will help them to successfully target new, highly specialised sportswear markets using quality, innovation, and performance to differentiate their products and services from competitors.”
Kea Designer Sportswear UK was established as a joint venture between Cooneen Textiles Ltd - also based in Fivemiletown - and Kea Australia in 2003. The investment will support Kea Sportswear UK’s sales and marketing function in the Great Britain market and help the firm develop a presence in new niche markets.
(MB/GB)
The company’s managing director Eugene Greene said the investment would facilitate it’s growth in new and existing export markets, “helping us to build recognition of the Kea brand and develop our customer relationship management strategy”.
“Our design focus and commitment to producing elite sportswear with an innovative, value added edge, combined with a local manufacturing site and a bespoke service, places us in an excellent position to service the increased growth that is anticipated as a result of this investment,” Mr Greene said.
Professor Terri Scott, managing director, Clients and Entrepreneurship at Invest NI, who helped finance the expansion, added: “Kea Sportswear UK has already made significant progress in the GB market but crucially has also realised that the premier sportswear sector in GB has much more potential than is reflected by current market activity.
“By recognising that they cannot compete on cost alone, the firm has embedded a strong design and customer focused ethos into their business strategy which will help them to successfully target new, highly specialised sportswear markets using quality, innovation, and performance to differentiate their products and services from competitors.”
Kea Designer Sportswear UK was established as a joint venture between Cooneen Textiles Ltd - also based in Fivemiletown - and Kea Australia in 2003. The investment will support Kea Sportswear UK’s sales and marketing function in the Great Britain market and help the firm develop a presence in new niche markets.
(MB/GB)
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