25/05/2005
Millennium Dome gains £6M O2 sponsorship deal
O2, the mobile phone company, has announced it will pay £6 million pounds a year to sponsor 'The O2' as the rechristened Millennium Dome will be known from now on.
Anschutz Entertainment Group (AEG), providers of live entertainment and sports facilities, and O2 will work together to rejuvenate the former Millennium Dome and the surrounding area, turning it into one of the UK’s premier venues when the entertainment arena reopens in April 2007.
Chief Executive Officer of O2, Matthew Key, said: “Today’s announcement builds on our strategy to deliver an enhanced customer experience and to strengthen customer loyalty. We have already deployed significant additional resources into customer-facing areas, including opening a fourth major UK customer service centre and further expanding the O2 retail network.”
O2 and AEG will partner to create a range of mobile entertainment content available exclusively on O2 phones and Xda’s.
Starting now and using content from AEG hosted and promoted events worldwide, this service will continue after early 2007 using content from events at The O2.
(CD/SP)
Anschutz Entertainment Group (AEG), providers of live entertainment and sports facilities, and O2 will work together to rejuvenate the former Millennium Dome and the surrounding area, turning it into one of the UK’s premier venues when the entertainment arena reopens in April 2007.
Chief Executive Officer of O2, Matthew Key, said: “Today’s announcement builds on our strategy to deliver an enhanced customer experience and to strengthen customer loyalty. We have already deployed significant additional resources into customer-facing areas, including opening a fourth major UK customer service centre and further expanding the O2 retail network.”
O2 and AEG will partner to create a range of mobile entertainment content available exclusively on O2 phones and Xda’s.
Starting now and using content from AEG hosted and promoted events worldwide, this service will continue after early 2007 using content from events at The O2.
(CD/SP)
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O2 call centre to bring 1500 jobs to Glasgow
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