Menu
21/03/2005
New road safety campaign for young people
Environment Minister Angela Smith has launched a new Road Safety campaign highlighting the dangers faced by young people on the roads.
Speaking at the launch of the new advertising campaign, Ms Smith said too many lives had been lost needlessly because either drivers or young pedestrians did not exercise proper care and failed to behave appropriately on our roads.
“We must raise awareness of the danger young people face on the roads and highlight what they can do to keep themselves safe and ultimately alive,” the Minister said.
"I am therefore very proud of this campaign, which not only highlights how vulnerable our young people are on our roads, but also considers the enormous influence this age group comes under from peer pressure.”
Central to the campaign, which has been developed by the DOE in Northern Ireland and the National Safety Council in the Republic, is a TV advertisement aimed at capturing the attention and interest of young people using the road safety message - Stop. Look. Listen. Live.
The campaign stresses the need for young people to think for themselves and influence their peers rather than the traditional approach of "adults telling children what to do".
The campaign was jointly commissioned by the Department of Environment (DOE) and the National Safety Council (NSC), Republic of Ireland.
(MB/KMcA)
Speaking at the launch of the new advertising campaign, Ms Smith said too many lives had been lost needlessly because either drivers or young pedestrians did not exercise proper care and failed to behave appropriately on our roads.
“We must raise awareness of the danger young people face on the roads and highlight what they can do to keep themselves safe and ultimately alive,” the Minister said.
"I am therefore very proud of this campaign, which not only highlights how vulnerable our young people are on our roads, but also considers the enormous influence this age group comes under from peer pressure.”
Central to the campaign, which has been developed by the DOE in Northern Ireland and the National Safety Council in the Republic, is a TV advertisement aimed at capturing the attention and interest of young people using the road safety message - Stop. Look. Listen. Live.
The campaign stresses the need for young people to think for themselves and influence their peers rather than the traditional approach of "adults telling children what to do".
The campaign was jointly commissioned by the Department of Environment (DOE) and the National Safety Council (NSC), Republic of Ireland.
(MB/KMcA)
Related Northern Ireland News Stories
Click here for the latest headlines.
20 September 2018
Number Of Roads Remain Closed Following Storm Ali
A number of roads remain closed across Northern Ireland following the damage caused by Storm Ali. The following roads are still closed, however the Department for Infrastructure (DfI) is working to clear the obstructions along with its multiagency partners.
Number Of Roads Remain Closed Following Storm Ali
A number of roads remain closed across Northern Ireland following the damage caused by Storm Ali. The following roads are still closed, however the Department for Infrastructure (DfI) is working to clear the obstructions along with its multiagency partners.
19 September 2018
Up To 100 Roads Closed As Storm Ali Hits NI
A growing number of roads across Northern Ireland are closed due to adverse weather conditions as a result of Storm Ali.
Up To 100 Roads Closed As Storm Ali Hits NI
A growing number of roads across Northern Ireland are closed due to adverse weather conditions as a result of Storm Ali.
02 March 2018
Schools Closures Across NI
The Department of Education have published a list of all schools across that have confirmed they will be closed today, Friday 2nd March, 2018 due to the adverse weather conditions.
Schools Closures Across NI
The Department of Education have published a list of all schools across that have confirmed they will be closed today, Friday 2nd March, 2018 due to the adverse weather conditions.
12 February 2003
Smith calls on North/South links to reduce road deaths
During a speech delivered in Dublin last night, NIO Minister Angela Smith highlighted the need to forge greater cross-border links in reducing road deaths in Northern Ireland and the Republic of Ireland.
Smith calls on North/South links to reduce road deaths
During a speech delivered in Dublin last night, NIO Minister Angela Smith highlighted the need to forge greater cross-border links in reducing road deaths in Northern Ireland and the Republic of Ireland.
22 December 2023
Over 60 NI Businesses Support New Young People Initiative
More than 60 businesses from across Northern Ireland have announced their joint support for enterprise education charity, Young Enterprise (YE), which aims to support the next generation of Northern Irish entrepreneurs. With the support of the business community, YE has announced the launch of their new Business Backers campaign.
Over 60 NI Businesses Support New Young People Initiative
More than 60 businesses from across Northern Ireland have announced their joint support for enterprise education charity, Young Enterprise (YE), which aims to support the next generation of Northern Irish entrepreneurs. With the support of the business community, YE has announced the launch of their new Business Backers campaign.
-
Northern Ireland WeatherToday:It will be cloudy again throughout the day. Mainly dry in the morning, but patchy drizzle in places, becoming more widespread and persistent in the afternoon. Freshening southwesterly winds. Maximum temperature 12 °C.Tonight:Cloudy with a spell of heavy rain pushing south through late evening and the early hours, followed by some clear spells. Minimum temperature 6 °C.
