Menu
12/08/2004
NI agri-food sector needs to maximise success
The Northern Ireland agri-food sector must adopt a greater marketing focus if it wants to maximise its success in the future, according to researchers from the University of Ulster.
The university research team issued the warning ahead of an agri-food marketing conference to be hosted at its Coleraine campus on September 8th.
The School of Marketing, Entrepreneurship and Strategy in conjunction with the Chartered Institute of Marketing (CIM) and the Department of Agriculture and Rural Development (DARD), have organised the one-day conference, 'Agri-food - Fit to Survive?: Strategies for Competitive Success'.
Dr Gillian Armstrong, one of the event organisers, said: “Given the pressures and challenges associated with recent Common Agricultural Policy (CAP) reform and the greater exposure to market forces, it is imperative that the agri-food sector adopts a greater marketing focus.
“Consequently, issues of marketing awareness and competency are of great importance. A successful adoption of a market orientation would allow the agri-food sector to become better positioned to exploit emerging opportunities particularly in speciality and niche food offerings.”
Dr Mark Durkin, Head of the School of Marketing, Entrepreneurship and Strategy, added: “Providing a forum to bring marketing and entrepreneurial perspectives into the area of agri-food marketing is profoundly important.”
The one-day conference will have speakers from Ulster Bank, Moy Park and the Ulster Farmer’s Union among others.
(MB)
The university research team issued the warning ahead of an agri-food marketing conference to be hosted at its Coleraine campus on September 8th.
The School of Marketing, Entrepreneurship and Strategy in conjunction with the Chartered Institute of Marketing (CIM) and the Department of Agriculture and Rural Development (DARD), have organised the one-day conference, 'Agri-food - Fit to Survive?: Strategies for Competitive Success'.
Dr Gillian Armstrong, one of the event organisers, said: “Given the pressures and challenges associated with recent Common Agricultural Policy (CAP) reform and the greater exposure to market forces, it is imperative that the agri-food sector adopts a greater marketing focus.
“Consequently, issues of marketing awareness and competency are of great importance. A successful adoption of a market orientation would allow the agri-food sector to become better positioned to exploit emerging opportunities particularly in speciality and niche food offerings.”
Dr Mark Durkin, Head of the School of Marketing, Entrepreneurship and Strategy, added: “Providing a forum to bring marketing and entrepreneurial perspectives into the area of agri-food marketing is profoundly important.”
The one-day conference will have speakers from Ulster Bank, Moy Park and the Ulster Farmer’s Union among others.
(MB)
Related Northern Ireland News Stories
Click here for the latest headlines.
13 April 2005
NI agri-food sector must ‘adapt or die’, finds UU study
Northern Ireland’s agri-food industry must ‘adapt or die’, marketing experts at the University of Ulster have warned. In a just-published special issue of the Journal of Marketing Management, Dr Mark Durkin, Dr Gillian Armstrong and Heather Farley said the industry has not yet adapted to rapidly-changing market conditions.
NI agri-food sector must ‘adapt or die’, finds UU study
Northern Ireland’s agri-food industry must ‘adapt or die’, marketing experts at the University of Ulster have warned. In a just-published special issue of the Journal of Marketing Management, Dr Mark Durkin, Dr Gillian Armstrong and Heather Farley said the industry has not yet adapted to rapidly-changing market conditions.
22 May 2007
University of Ulster wins marketing award
The University of Ulster has been hailed as Northern Ireland’s marketing champion. The accolade of Ulster Marketing Champion 2007 was awarded at the Marketing Institute of Ireland’s All-Island Marketing awards at a glittering ceremony in Dublin’s Burlington Hotel.
University of Ulster wins marketing award
The University of Ulster has been hailed as Northern Ireland’s marketing champion. The accolade of Ulster Marketing Champion 2007 was awarded at the Marketing Institute of Ireland’s All-Island Marketing awards at a glittering ceremony in Dublin’s Burlington Hotel.
27 June 2001
NI COMES NEAR END OF FMD CRISIS
THE Agriculture Minister Bríd Rodgers told Assembly members on Tuesday that Northern Ireland was coming to the end of the threat of foot-and-mouth disease.
NI COMES NEAR END OF FMD CRISIS
THE Agriculture Minister Bríd Rodgers told Assembly members on Tuesday that Northern Ireland was coming to the end of the threat of foot-and-mouth disease.
31 October 2024
Final Speakers For Big Marketing Meet Up 2024 Revealed
The remaining six speakers for the upcoming Big Marketing Meet Up event have been revealed, completing the 15-person strong programme. The November 14 day-long feat will see professionals from all areas of industry expertise share their top tips, teachings and potential prescience with attendees.
Final Speakers For Big Marketing Meet Up 2024 Revealed
The remaining six speakers for the upcoming Big Marketing Meet Up event have been revealed, completing the 15-person strong programme. The November 14 day-long feat will see professionals from all areas of industry expertise share their top tips, teachings and potential prescience with attendees.
18 October 2024
Big Marketing Meet Up Reveals Three Virtual Presenters
Organisers for the Big Marketing Meet Up have revealed three special guest speakers are set to appear virtually in Belfast's International Convention Centre (ICC) on 14 November.
Big Marketing Meet Up Reveals Three Virtual Presenters
Organisers for the Big Marketing Meet Up have revealed three special guest speakers are set to appear virtually in Belfast's International Convention Centre (ICC) on 14 November.
-
Northern Ireland WeatherToday:It will be cloudy again throughout the day. Mainly dry in the morning, but patchy drizzle in places, becoming more widespread and persistent in the afternoon. Freshening southwesterly winds. Maximum temperature 12 °C.Tonight:Cloudy with a spell of heavy rain pushing south through late evening and the early hours, followed by some clear spells. Minimum temperature 6 °C.
