JAMUARY Challenge Encourages Businesses To Prioritise Inclusion

NOW Group, the creator of the innovative JAM Card, is urging businesses across Ireland to participate in the inaugural JAMUARY Challenge and make 2025 a year of greater inclusion.

The JAMUARY Challenge encourages businesses to prioritize accessibility and support for individuals with invisible disabilities throughout the month of January.

The JAM Card, which stands for "Just A Minute," is a discreet card that allows individuals with invisible disabilities to discreetly inform others that they may require a little extra time or understanding.

With over 180,000 users across Ireland, the JAM Card has proven to be a valuable tool in promoting understanding and creating a more inclusive society.

The JAMUARY Challenge aims to raise awareness of the challenges faced by individuals with invisible disabilities and encourage businesses to take concrete steps towards creating a more inclusive environment.

Emphasising the significance of JAMUARY, Maeve Monaghan, CEO of NOW Group, said: "We are thrilled to launch the first-ever JAMUARY Challenge and invite businesses to make inclusion a cornerstone of their 2025 strategy. Accessibility goes beyond physical spaces; it's about the small gestures that make people feel safe, valued, and respected. With the recent launch of our new eLearning platform, becoming a JAM Card Friendly Business is easier than ever. In just 20 minutes, your staff can be equipped with the knowledge to create a welcoming environment for everyone. This is your opportunity to make a tangible impact in your community and lead the charge for inclusion."

How Your Business Can Get Involved:

The JAMUARY Challenge is designed to make participation simple, impactful, and effective. Here's how you can get started: 1. Commit to inclusion: Make inclusion a key pillar of your 2025 business goals.

2. Register with JAM: Sign up today through our user-friendly portal at www.jamcard.org/jamuarychallenge.

3. Train your team: In just 20 minutes, your staff can become JAM Card trained, equipping them with the tools to reduce stigma and discrimination in the workplace.

A Movement for Change:

The JAMUARY Challenge is inspired by the ongoing success of over 3,500 companies that are already JAM Card Friendly Businesses across the island of Ireland including Terex, Transport for Ireland, Galgorm Collection, Citi Bank and Department of Justice, Ireland to name a few, who have shown how small actions can create meaningful change. From cafes and retail stores to corporate offices and public services, any business can participate and lead by example. By joining the JAM movement, you're sending a clear message: "Everyone is welcome here."

Why Should Your Business Join? 

• Enhance customer experience: Provide exceptional service to customers or employees with invisible disabilities or communication barriers.

• Strengthen your brand: Showcase your commitment to diversity and inclusion and build the 'Social' aspect in your ESG framework.

• Empower your team: Equip your staff with practical tools to better support colleagues and customers.

Make 2025 the year your business leads the way in inclusion. Register to become an official JAM Card Friendly Business and take the first step toward making JAM Card your trusted Disability Inclusion Partner. To register, visit www.jamcard.org/jamuarychallenge