08/01/2025

Arts & Business NI To Celebrate Creative Partnerships

Arts & Business NI (A&B NI) is launching its inaugural 'Creativity Week' from 13th to 19th January, showcasing the powerful impact of creative partnerships between the cultural and commercial sectors in Northern Ireland.

A key event, 'Celebrating Creative Partnerships', will be held at the Crescent Arts Centre on 15th January. This free lunchtime event will feature live entertainment and presentations from successful collaborations, including Belfast City Airport and Cinemagic, Translink and Seedhead Arts, and Established Coffee and Maiden Voyage Dance.

Throughout 2024, A&B NI supported 21 partnerships through its Investment Programme, funded by the Arts Council of Northern Ireland. These projects demonstrated the diverse ways in which creativity can benefit businesses, from enhancing community engagement to inspiring employee innovation.

Creativity Week aims to inspire further collaboration between the arts and business sectors, highlighting the mutual benefits of such partnerships.
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Mary Nagele, CEO of A&BNI believes highlighting the power of creativity is crucial for many reasons: "The World Economic Forum's latest Future of Jobs report tells us that creative thinking will be one of the most in-demand workforce skills by 2027 – a fact that doesn't surprise us in the least. Year on year, we see first hand the many ways businesses benefit from partnering with arts sector organisations.

"Creativity, in all its many forms, can help business drive a culture of innovation, maximise growth opportunities and connect them with new audiences and communities. Creativity can unlock potential and help businesses flourish in ways they never imagined.

"You might think January can be somewhat grey, but the arts brighten every month of the year, so no better time than now to hold our first ever Creativity Week. By showcasing the vibrant creative projects that take place in our communities all year round, we will be adding a little colour to the calendar and, importantly, inspiring more businesses to connect with the arts in 2025," Mary Nagele said.

To find out more about taking part or to book your place at the Arts & Business NI Creative Partnerships Event, go to www.artsandbusinessni.org.uk


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