PHA Welcomes Success Of Dysphagia Awareness Campaign

The Public Health Agency (PHA) has welcomed the success of a campaign to improve the lives of people with dysphagia – the medical term for eating, drinking and swallowing difficulties – enabling them to not only eat out but to connect, interact and to enhance their mental wellbeing.

The PHA and Hospitality Ulster worked in partnership with people living with dysphagia, the community and voluntary sector, and the local Health and Social Care Trusts to enhance the food and drink industry's understanding of challenges people living with dysphagia face. To support this, a factsheet and wallet card was developed to outline not only the difficulties, but to provide tips and ideas on how to help overcome these.

To celebrate with all those who contributed to the resources designed for the recent Swallow Aware campaign the PHA, Royal College of Speech and Language Therapists (RCSLT) and Hospitality Ulster welcomed Nick Hewer, President of RCSLT, to Brain Injury Matters.

Nick Hewer, the former TV presenter of Countdown and star of The Apprentice, met with some of the key partners and heard from those living with dysphagia about their contribution to the Swallow Aware campaign resources and the difference this has made.

Aidan Dawson, Chief Executive at the PHA, said: "The collaboration between all the partners to design and launch both resources for the Swallow Aware campaign has been commendable. In particular, I would like to pay tribute to the people who live with dysphagia who provided crucial advice on the content and design of the resources – their experience and input was invaluable to the campaign's development.

"The resources will help highlight the challenges and practical solutions which can improve someone's hospitality experience. Importantly, it helps to keep people safe whilst eating out and gives them the confidence to enjoy those important social experiences."

Ruth Sedgewick, Head of Royal College of Speech and Language Therapists Northern Ireland, said: "People who live with dysphagia are at higher risk of food or drink going into their airways. This can lead to excessive coughing and can even lead to choking. They often have to think about how they will be able to eat or drink at important family and social events and because of the issues they experience sometimes they avoid them entirely. "The hospitality sector can play a vital role in helping to improve the quality of life for people living with dysphagia by providing a good quality experience for them and their families. The factsheet and wallet card help to alleviate some of the anxiety people living with dysphagia experience when eating and drinking outside their homes, which subsequently helps improve their quality of life and reduce the potential of social isolation that can lead to poorer health outcomes.

"We are delighted to have Nick Hewer here today at Brain Injury Matters to recognise the hard work that went into the campaign from all the partners."

Joel Neill, Operations Director at Hospitality Ulster, said: "We were proud to be involved in the development of this important factsheet which provides useful advice for businesses in the hospitality sector to help support people with eating, drinking and swallowing difficulties.

"Our members value all customers and if we are able to support people with dysphagia and their families to have more choice in their social life and feel confident when visiting various hospitality outlets, then it's a win all round for the businesses and their customers."

Brain Injury Matters supports, empowers and advocates for people affected by acquired brain injury, with dysphagia being one of the many unseen challenges. Leah Bachelor, a Brain Injury Matters service user, said: "I suffered a ruptured brain aneurysm and was left unable to move anything apart from my eyes. I'm a young professional businesswoman, I drive my own vehicle and use a powered wheelchair, yet continually face challenges when using the hospitality sector. I am pleased to see the hospitality factsheet launched and that awareness is being raised within the sector about dysphagia. It will help people like me to be more confident when going out to socialise and to have a greater choice of places to go to eat and drink with friends and family."

The user-friendly factsheet for the hospitality sector has ten top tips to help improve the experience of people living with dysphagia when they socialise.

The wallet has a QR code which links directly to the hospitality factsheet. When shown to hospitality staff they are able to quickly read through the ten top tips to support the customer.

The swallow aware factsheet for hospitality is available at www.pha.site/HospitalityFactsheet

For further information about dysphagia visit www.pha.site/Dysphagia