Mobile Consumer Behaviour in the UK 2024

Staying on top of consumer trends is essential in our industry. In 2024, the UK consumer landscape will experience major changes due to technological advancements, shifting societal values, and evolving consumer behaviors. This article will highlight the key UK consumer trends to watch in promotional marketing for 2024 and how they may influence your strategies.

Mobile Behaviour Trends 2024 Consumer Behaviour

1. High Demand for Refurbished Smartphones

The rising cost of living has shifted attention to value, longevity, and the refurbished smartphone market. This trend threatens the UK mobile market as consumers replace their phones less frequently, evidenced by the rise in SIM-only contracts and declining mobile phone sales.

The smartphone market is expected to reach £3.1 billion by 2025. It is a highly competitive space, but there are bottlenecks. For example, consumer demand for refurbished smartphones is only growing. This may be due to the fact that technology has reached a certain level of development, when users get everything they want from their devices, and not the newest ones. The EU is expected to extend the life cycle of smartphones, which will increase the appeal of refurbished devices. Smartphone manufacturers are starting to adapt to this new trend and introduce easily repairable parts of the device. According to rumors, the iPhone 16 will be easier to disassemble, and the battery will even be replaceable yourself.

2. Greater Integration into the World Economy

Now it is not necessary to buy a smartphone or software for it in your country. The ability to interact with international companies and services allows you to save money or get more services for the same money. True, sometimes services determine IP on iPhone and block access to such resources. But you can change IP iPhone and subscribe to Netflix US or buy plane tickets from Brazil. We will not go into details, how to change IP address on iPhone, since the link provides a complete instruction.

3. The Need for AI and High-Tech Devices

Brands have an opportunity to reignite interest in smartphones using new technology and AI features. Marketers can counter concerns about AI-induced cognitive laziness by promoting AI as an empowering tool. For instance, AI can screen calls to protect users from scams, provide real-time language translation for travelers, and analyze smartphone usage to offer personalized mental health advice.

Consumer behavior shows 43% of UK women are concerned about using AI on smartphones. Addressing these concerns can help brands build trust.

4. Personalisation

Consumers now expect personalized experiences and products that cater to their unique preferences. This trend underscores the importance of investing in data analytics and customer segmentation. By understanding your target audience better, you can create customized promotional campaigns that truly resonate.

5. Health and Wellness

Integrate health and wellness themes into your marketing campaigns. Highlight how your client's products or services benefit both physical and mental well-being. Partner with fitness influencers or wellness experts to boost your message and reach a broader audience.

6. Conscious Consumerism

Consumers in 2024 are more aware than ever of the environmental and social impact of their purchases. They value sustainability, ethical sourcing, and social responsibility in their chosen products and brands. For promotional marketing agencies, aligning your campaigns with these values is crucial.

7. Diversity

Diversity and inclusivity are crucial values for today's consumers. Featuring diverse representation and promoting inclusive messages in your campaigns will remain essential. Partner with influencers and content creators who advocate for diversity to amplify your message and expand your reach.

8. Transparency

In 2024, consumers will still crave genuine and transparent interactions with brands. They appreciate honesty, integrity, and openness. Brands should be clear about their business practices, sourcing, and manufacturing processes. Sharing authentic stories and building real connections with audiences will be crucial for earning trust and loyalty.

9. Online Services

The COVID-19 pandemic has sped up the move to remote work and online shopping. Even as we recover, these trends are here to stay. It's crucial to adapt your marketing strategies to enhance the online shopping experience with convenient, seamless purchasing options.

10. Voice Search

Voice assistants and visual search technologies are becoming more common, so optimizing your online presence for these platforms is essential.

Focus on SEO strategies that include voice and visual search queries. Make sure your website and digital content are optimized for voice and visual recognition to help consumers find and interact with your brand easily.

Conclusion

Business can only adapt to the changing climate among mobile users. Resisting trends is foolish unless you are Apple. Companies should understand the demand for conscious consumption, the desire for transparency and the use of the latest technological advances. This is logical and it is correct to adapt advertising campaigns to these requests. But at the same time, it is necessary to use data ethically and allow consumers to personalize everything they can reach.