Unicorn Containers pioneers Saleslogix integration with Sage ERP

Sage CRM business partner, Pinnacle Computing, has helped Unicorn Containers become one of the first companies to integrate SalesLogix with front and back-office systems using Sage CRM’s new integration technology, the Sage Application Integration Server (AIS).

One of Northern Ireland’s leading manufacturers of waste and sanitary products and an existing Sage Line 200 user, Unicorn Containers decided to integrate SalesLogix with Sage ERP to help manage all prospect and customer facing activity across sales, marketing and customer support. The combined solution will also enable senior management at the company to evaluate the cost of marketing against return on investment (ROI).

Managing Director at Unicorn Containers, Roger Pannell, said: “As part of our sales and marketing strategy, Unicorn attends a lot of exhibitions. SalesLogix will help us track who we speak to, how many leads we capture, how many telesales calls we make from these leads, how many people we get to speak to and ultimately how many sales we get from this marketing activity. If the profit covers costs, then we know the activity has been a success. If not, we will try something more effective”.

SalesLogix also offers Unicorn Containers the capability to integrate activities with Microsoft Outlook, a simple feature that many competing solutions currently do not offer. In addition, as a large percentage of the company’s sales team is on the road, the remote access will enable joined-up activity in real time between office and field based staff, creating a more efficient and productive workforce overall.

“This is a first for us in terms of implementing Sage CRM integration technologies. We’re delighted to be paving the way and hope this encourages other SalesLogix business partners to get involved,” Leona Moon, CRM Manager at Pinnacle Computing, said. “From our perspective, offering integration services and consultancy is crucial in today’s technology environment and makes good business sense for anyone selling mid market CRM solutions.”

Andrew Boyd, Director of Integration Technologies at Sage CRM, added: “We are seeing a big increase in demand for integration among both partners and customers and it is something we have actively invested in to meet that demand. But it has to be integration that is affordable, easy to use and tailored to individual needs, otherwise mid-size companies will be turned off it altogether. I believe no other CRM vendor is offering the level of simplicity and affordability that Sage is today.”

(SP)