Consumers Anxious And 'Caught Off Guard' By Rising Food Prices

Northern Ireland consumers feel anxious and "caught off guard" by rising food prices and wider cost of living pressures, according to new research by the Consumer Council.

The research used an emotions poll to gauge consumers' feelings in relation to rising food prices and the responses were stark, with the top four being: anxious (73%), angry (56%); frustrated (56%); and stressed (56%).

The Consumer Council held twelve focus groups between August 2022 and January 2023 to develop a greater understanding of the issues that consumers have encountered in relation to increased food prices and wider cost of living pressures.

Commenting on the findings, Anne-Marie Murphy, Director of Strategy and Emerging Markets at the Consumer Council, said: "Food affordability is by far the largest and most dominant concern expressed by consumers across all income groups, but particularly for low-income consumers, those with young families and consumers with a disability or long-term health condition.

"Those we spoke to expressed surprise and disbelief at how quickly food prices had escalated, saying this had taken place so rapidly and on such a scale they felt they had been caught off guard."

Research participants were open about discussing their experiences and fears about making ends meet, with many sharing how they have used or will soon need to access emergency support from food banks.

"Discussions often turned to the impact that rising food costs and wider cost of living pressures is having on participants mental health and feelings of social isolation," added Anne- Marie.

"Yeah, we sort of try and keep our feelings to ourselves. We don't really want to show too much towards the boys. Don't want them getting worried about it. I think if they start worrying about it, then just don't know what way it's going to affect them."