Menu
24/05/2004
Literacy campaign a success, says Minister
A campaign aimed at persuading Northern Ireland people with literacy and numeracy problems to brush up on their skills has garnered praise from the government.
The 'Learning Works' adverts, which featured a range of situations where people’s personal literacy and numeracy ‘gremlins’ made life difficult for them in doing what they want, has attracted more than 14,500 people since its inception just over a year ago.
Employment and Learning Minister, Barry Gardiner said: "It’s great to see the number of people who responded to the television advertising campaign by contacting our Learning Works helpline.
"The term 'Essential Skills' attracts many adults in our society who have genuine problems in reading, writing and doing maths that have a severe impact on their quality of life."
The findings of an International Adult Literacy Survey conducted in 1996 confirmed that 24% of those aged between 16 and 65 in Northern Ireland performed at the lowest level of literacy.
Launched in April 2003, the campaign aims to attract 25,000 people by 2005.
(MB)
The 'Learning Works' adverts, which featured a range of situations where people’s personal literacy and numeracy ‘gremlins’ made life difficult for them in doing what they want, has attracted more than 14,500 people since its inception just over a year ago.
Employment and Learning Minister, Barry Gardiner said: "It’s great to see the number of people who responded to the television advertising campaign by contacting our Learning Works helpline.
"The term 'Essential Skills' attracts many adults in our society who have genuine problems in reading, writing and doing maths that have a severe impact on their quality of life."
The findings of an International Adult Literacy Survey conducted in 1996 confirmed that 24% of those aged between 16 and 65 in Northern Ireland performed at the lowest level of literacy.
Launched in April 2003, the campaign aims to attract 25,000 people by 2005.
(MB)
Related Northern Ireland News Stories
Click here for the latest headlines.
08 September 2003
UK adults encouraged to read more
A new survey has revealed that a quarter of UK adults have not read a single book in the last 12 months. The figures, part of the National Reading Campaign's research into personal reading habits across the country, coincided with International Literacy Day on Monday.
UK adults encouraged to read more
A new survey has revealed that a quarter of UK adults have not read a single book in the last 12 months. The figures, part of the National Reading Campaign's research into personal reading habits across the country, coincided with International Literacy Day on Monday.
15 April 2003
DEL to campaign against literacy 'gremlins'
A major campaign designed to encourage adults with poor literacy and numeracy skills to ‘get rid of their gremlins’ has been launched. The ‘Learning Works’ campaign launched by the Department for Employment will feature a series of television adverts designed to encourage thousands of adults to improve their literacy and numeracy skills.
DEL to campaign against literacy 'gremlins'
A major campaign designed to encourage adults with poor literacy and numeracy skills to ‘get rid of their gremlins’ has been launched. The ‘Learning Works’ campaign launched by the Department for Employment will feature a series of television adverts designed to encourage thousands of adults to improve their literacy and numeracy skills.
09 October 2013
NI Adult Literacy Improves Over Decade
Adult literacy levels in Northern Ireland have improved over the past decade, according to results released in the Organisation for Economic Cooperation and Development’s (OECD) International Survey of Adult Skills (ISAS) for Northern Ireland.
NI Adult Literacy Improves Over Decade
Adult literacy levels in Northern Ireland have improved over the past decade, according to results released in the Organisation for Economic Cooperation and Development’s (OECD) International Survey of Adult Skills (ISAS) for Northern Ireland.
04 February 2002
Joined-up approach is key to improving local literacy levels
A report on literacy levels - highlighting problems faced by schools across Northern Ireland - has been published by the Belfast Education Library Board.
Joined-up approach is key to improving local literacy levels
A report on literacy levels - highlighting problems faced by schools across Northern Ireland - has been published by the Belfast Education Library Board.
08 January 2008
Literacy and Numeracy Skills Targeted
It's hard to find a job with reading or writing problems, yet about a quarter of the population in Northern Ireland admit to having difficulties with the basics. The Department for Employment and Learning is calling on adults to tackle their 'learning gremlins' this New Year and embark on their free Essential Skills courses.
Literacy and Numeracy Skills Targeted
It's hard to find a job with reading or writing problems, yet about a quarter of the population in Northern Ireland admit to having difficulties with the basics. The Department for Employment and Learning is calling on adults to tackle their 'learning gremlins' this New Year and embark on their free Essential Skills courses.
-
Northern Ireland WeatherToday:Very windy with persistent and occasionally heavy rain at first, becoming drier with the wind easing towards midday. Mainly dry with bright spells increasing during the afternoon. Milder than of late. Maximum temperature 14 °C.Tonight:Cloudy with clear spells, mainly dry evening becoming windy with rain at times from late evening. Turning drier with clear spells towards morning. Milder than of late. Minimum temperature 2 °C.
