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24/05/2004
Literacy campaign a success, says Minister
A campaign aimed at persuading Northern Ireland people with literacy and numeracy problems to brush up on their skills has garnered praise from the government.
The 'Learning Works' adverts, which featured a range of situations where people’s personal literacy and numeracy ‘gremlins’ made life difficult for them in doing what they want, has attracted more than 14,500 people since its inception just over a year ago.
Employment and Learning Minister, Barry Gardiner said: "It’s great to see the number of people who responded to the television advertising campaign by contacting our Learning Works helpline.
"The term 'Essential Skills' attracts many adults in our society who have genuine problems in reading, writing and doing maths that have a severe impact on their quality of life."
The findings of an International Adult Literacy Survey conducted in 1996 confirmed that 24% of those aged between 16 and 65 in Northern Ireland performed at the lowest level of literacy.
Launched in April 2003, the campaign aims to attract 25,000 people by 2005.
(MB)
The 'Learning Works' adverts, which featured a range of situations where people’s personal literacy and numeracy ‘gremlins’ made life difficult for them in doing what they want, has attracted more than 14,500 people since its inception just over a year ago.
Employment and Learning Minister, Barry Gardiner said: "It’s great to see the number of people who responded to the television advertising campaign by contacting our Learning Works helpline.
"The term 'Essential Skills' attracts many adults in our society who have genuine problems in reading, writing and doing maths that have a severe impact on their quality of life."
The findings of an International Adult Literacy Survey conducted in 1996 confirmed that 24% of those aged between 16 and 65 in Northern Ireland performed at the lowest level of literacy.
Launched in April 2003, the campaign aims to attract 25,000 people by 2005.
(MB)
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15 April 2003
DEL to campaign against literacy 'gremlins'
A major campaign designed to encourage adults with poor literacy and numeracy skills to ‘get rid of their gremlins’ has been launched. The ‘Learning Works’ campaign launched by the Department for Employment will feature a series of television adverts designed to encourage thousands of adults to improve their literacy and numeracy skills.
DEL to campaign against literacy 'gremlins'
A major campaign designed to encourage adults with poor literacy and numeracy skills to ‘get rid of their gremlins’ has been launched. The ‘Learning Works’ campaign launched by the Department for Employment will feature a series of television adverts designed to encourage thousands of adults to improve their literacy and numeracy skills.
09 October 2013
NI Adult Literacy Improves Over Decade
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NI Adult Literacy Improves Over Decade
Adult literacy levels in Northern Ireland have improved over the past decade, according to results released in the Organisation for Economic Cooperation and Development’s (OECD) International Survey of Adult Skills (ISAS) for Northern Ireland.
08 January 2008
Literacy and Numeracy Skills Targeted
It's hard to find a job with reading or writing problems, yet about a quarter of the population in Northern Ireland admit to having difficulties with the basics. The Department for Employment and Learning is calling on adults to tackle their 'learning gremlins' this New Year and embark on their free Essential Skills courses.
Literacy and Numeracy Skills Targeted
It's hard to find a job with reading or writing problems, yet about a quarter of the population in Northern Ireland admit to having difficulties with the basics. The Department for Employment and Learning is calling on adults to tackle their 'learning gremlins' this New Year and embark on their free Essential Skills courses.
30 August 2007
Minister Emphasises Need For Essential Skills
Employment and Learning Minister, Sir Reg Empey, is calling on people who wish to improve their literacy and numeracy to sign up to free adult learning classes to address their problems.
Minister Emphasises Need For Essential Skills
Employment and Learning Minister, Sir Reg Empey, is calling on people who wish to improve their literacy and numeracy to sign up to free adult learning classes to address their problems.
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Northern Ireland WeatherThis Evening and Tonight:Another cloudy and mild night with the odd spot of light drizzle. More widespread outbreaks of rain will spread southeast into western parts of Tyrone, Fermanagh and Derry late in the night. Minimum temperature 8 °C.
